offering financing

Need Assistance in Improving Consumer Sales for Your Contracting Business?

How Financing Options Can Help Your Consumer Sales

consumer salesIt’s not unusual for businesses to experience a plateau at some point in the year, and perhaps even a bit of a lull in the number of clients calling for your contracting services. There are a number of ways to improve consumer sales during those times.

Get Connected
Are you a member of any local industry associations? These are great opportunities to network with other local contractors, which can lead to more work. However, one of the biggest benefits of becoming more connected is that you learn more about how to operate a better business. When you have this outlet, you share your thoughts about business practices that work for you to become educated on ideas that could boost your consumer sales. Google search a variety of potential opportunities and reach out to a colleague for their input on the best industry associations in your region.

Improve Your Marketing Efforts
How does your online presence look? It’s not uncommon for contractors to fall behind in this area, but you have to remember – consumers do a great deal of research online before they contact their contractor for work.

Work on boosting your social media presence, where you can prop your business up as an industry expert. Write blog posts about important timely topics affecting your industry and your clients/potential clients. You will gain a following and create a better chance of having potential clients being routed to your website where they can learn more about your services.

Hire the Best Employees
Are you willing to pay for employees with experience? Turnover can be high in the contracting industry, but if you take on the best talent and have what it takes to keep them happy, you’re more likely to gain more traction with better business in the future.

Some might even say that the best practices in hiring involves bringing people on board who are actually better than you. This means you can fully trust their decisions, their workmanship and professionalism. Meanwhile, you can focus on creating more business that will keep these quality employees in work with no downtime.

Be Choosy About Your Clients
Your goal is to make every project a high-paying one for you and your team. If you see a possibility for headaches from a particularly finicky client, keep looking for ones that will provide your business with a better return on investment that comes with less stress.

One way to avoid a messy situation is to ask around to other contractors about clients you’re considering. They should give you a good feel for what they’re like to work with and if they make their payments on time.

Offer Financing
One of the best marketing tools you can use is to develop a relationship with a third party financier that will offer you and your clients a consumer financing option. It’s something consumers expect from businesses they work with today, and it gives you a better chance at projects with better pay.

At The HELPcard, we work with many contractors just like you to provide financing solutions that boost consumer sales. Contact us today and let’s get started.

Near-Prime Consumers are Valuable Assets

Gaining Business From Near-Prime Consumers

near-prime financingWhen looking back at retail trends 20-plus years ago, it’s easy to see that the landscape has changed and continues to change. Not only are consumers spending money through different channels, they’ve also come to expect specific services when they spend their money. Financing options stand out as one of the biggest expectations, even from near-prime consumers.

According to a McKinsey & Company study, Kmart was the second highest earning retailer in 1990, pulling in $32.1 billion a year. Today, Kmart isn’t even in the top 10. was still four years from being founded in 1990, but by 2012, the company was in the top 10 with revenues of $34.4 billion. What can retailers do today to position themselves for getting a chance at the billions consumers spend every year?

  • Go Multi-Channel
    Getting a bigger share of consumer spending necessitates a different way of thinking. For instance, GE and IBM have shifted their thinking from companies focused solely on products to companies that lean heavily toward services. Retailers need to think ahead and consider how much revenue they can derive from non-product sales.
  • Use Analytics to Boost Performance
    Most retailers know how to capture data on their customers, but drilling down that data isn’t something that is always done effectively. However, when retailers leverage that vast amount of data, they can pull out information that leads to better connections. Audiences can be segmented and better understood, which leads to better products, services and more profits.
  • Cut Costs
    Support functions are being outsourced today by the most successful companies. For years many have offshored finance, IT, and HR functions. However, now they’re beginning to take the same approach to more internal functions, like merchandising and marketing analytics, which can be done more effectively and at a cheaper price than internal departments.
  • Offer Financing
    Financing options, such as in-store credit cards, open up an entirely new door of opportunity for companies that have avoided such methods in the past. Working with a non-traditional lender for a financing option will allow the near-prime consumers a chance to do business with you the way they want to – with low monthly payments instead of paying for their products/services all at once.

Offering financing is important today because an estimated $4,878 per consumer is spent each year on store cards and other zero-balance cards. Consumers are accustomed to carrying cards. In fact, says the average person carries between three and four cards. Even near-prime consumers are using their cards regularly, which is something as a retailer you need to consider.

The HELPcard can set your organization up with a financing program that your clients will appreciate. Our solutions involve prime and near-prime consumers, which means you’re going to be able to attract a wider audience than you would with traditional financing solutions. Contact us today and let’s discuss how you can pull in more business.