Capture More Sales With a Line of Credit That Meets Your Customer’s Needs
Today’s consumers have not only an expectation of being offered financing options with a line of credit, but also that it will be quick and easy to obtain. If you’re not offering a way for your customers to access credit, you may be missing profitable sales.
There are many options out there for credit sources, but most of them specialize in one particular area: customers with good or perfect credit. It’s harder for those with no credit history or a less-than-perfect score to get the funds they need to make a purchase, and that’s where you lose sales.
Bringing in a third-party vendor allows you to offer a line of credit where you would otherwise have to say good-bye to a customer. Not all vendors are the same, though, so you want to check to be sure your vendor offers the following:
Online application process: Your customers, and in particular your Millennial customers, are accustomed to doing the bulk of their business online. A paper application may send the message that you’re behind in keeping up with the latest trends. Look for a vendor that offers a quick online process.
Immediate credit decisions: If your customer has to wait to hear whether they’ve received a line of credit, you’re more likely to lose the sale. Look for a third-party credit supplier that can offer an immediate decision, within minutes of the application being submitted.
Individual account attention: Your credit vendor should offer a high level of customer service to your customers, with accounts managed on an individual basis. When choosing between line of credit vendors, be sure that your decision is focused on the experience of the customer. Your customer isn’t likely to draw clear lines between the service they receive from you and the service they receive from a credit vendor, so make sure you choose a vendor that has a similar approach to customer service that you embrace.
Here’s the short list of what you need to look for when choosing a vendor:
- Payment plans that can be tailored to the customer’s needs
- Clear explanation of terms and conditions
- The ability to function where you need it (in the online shopping cart or at the point of sale)
When your customers need a line of credit, connect them with The HELPcard. Immediate credit decisions, an easy, short application and superior customer service; The HELPcard offers all the options you want for your customers. Don’t miss out on sales due to a lack of convenient financing. Offer The HELPcard and provide a seamless customer experience.