Start Growing Your Business With a New Marketing Strategy That Includes Patient Financing
Whether it’s finding new business to grow your practice or if you’re just getting started and need to fill your calendar with appointments, there are a number of ways to market your business. Patient financing is one of them, and more dentists and orthodontists are realizing the benefit of extending this option to patients.
Your patients are more likely to remember the friendliness of your office staff than they are your expert dental work. If you hire people who know how to communicate and appreciate every patient while paying close attention to the smallest details, your patients will continue to come back. When you hire good employees, you’re also likely to have less turnover, which means less time and expense in training.
Social media isn’t just for keeping up with friends and family, it’s also being used as a valuable marketing tool for business.
Start promoting your business on Facebook, Twitter, Instagram – wherever your target audience is most active. Use these channels to talk about relevant issues affecting your industry today. Soon, you’ll build up a community of followers who look forward to your insights. On occasion, you can also use these channels to promote discounts or special events that will help you get more patients.
Your target audience might see you in the Yellow Pages and they will see your sign in front of your business, but you need to get out and interact with the community so they get to know whom you really are. Volunteer at events, offer your services as a speaker for an upcoming Rotary Club meeting, sponsor a local sports team – get out there and meet the people. This is a great way to gain more business.
Consumers today expect to be offered a line of credit wherever they spend money. It’s a customer-centric trend that organizations in practically every industry have followed in recent years. For those whose insurance doesn’t cover your services, or only a small portion of the service, they may need another option for payment.
When you offer patient financing, you’re giving them the option to make small monthly payments instead of trying to pay all at once. Many patients walk away from your office without getting the help they need simply because they can’t afford it. But with patient financing, you’re going to have more patients able to follow through with the treatment you recommend.
At The HELPcard, we work with professionals just like you to establish a customized financing solution that helps our clients grow their profits. Furthermore, patient financing can be used in your marketing outreach to pull in more patients. Contact us today and we’ll discuss how our financing programs work for you and for your patients.