less than perfect credit financing

4 Marketing Tools to Grow Your Business, With Patient Financing at the Center

Start Growing Your Business With a New Marketing Strategy That Includes Patient Financing

patient financingWhether it’s finding new business to grow your practice or if you’re just getting started and need to fill your calendar with appointments, there are a number of ways to market your business. Patient financing is one of them, and more dentists and orthodontists are realizing the benefit of extending this option to patients.

Staffing Correctly

Your patients are more likely to remember the friendliness of your office staff than they are your expert dental work. If you hire people who know how to communicate and appreciate every patient while paying close attention to the smallest details, your patients will continue to come back. When you hire good employees, you’re also likely to have less turnover, which means less time and expense in training.

Going Social

Social media isn’t just for keeping up with friends and family, it’s also being used as a valuable marketing tool for business.

Start promoting your business on Facebook, Twitter, Instagram – wherever your target audience is most active. Use these channels to talk about relevant issues affecting your industry today. Soon, you’ll build up a community of followers who look forward to your insights. On occasion, you can also use these channels to promote discounts or special events that will help you get more patients.

Community Involvement

Your target audience might see you in the Yellow Pages and they will see your sign in front of your business, but you need to get out and interact with the community so they get to know whom you really are. Volunteer at events, offer your services as a speaker for an upcoming Rotary Club meeting, sponsor a local sports team – get out there and meet the people. This is a great way to gain more business.

Patient Financing

Consumers today expect to be offered a line of credit wherever they spend money. It’s a customer-centric trend that organizations in practically every industry have followed in recent years. For those whose insurance doesn’t cover your services, or only a small portion of the service, they may need another option for payment.

When you offer patient financing, you’re giving them the option to make small monthly payments instead of trying to pay all at once. Many patients walk away from your office without getting the help they need simply because they can’t afford it. But with patient financing, you’re going to have more patients able to follow through with the treatment you recommend.

At The HELPcard, we work with professionals just like you to establish a customized financing solution that helps our clients grow their profits. Furthermore, patient financing can be used in your marketing outreach to pull in more patients. Contact us today and we’ll discuss how our financing programs work for you and for your patients.

Do You Have Secondary Financing Options? Consider Consumer Financing

Why You Need Both Primary and Secondary Consumer Financing Options

financing optionsAre you looking to increase your sales? Many retailers are finding that when they have primary and secondary financing options, their ability to increase sales comes much easier. Many retailers have just stuck to their primary lenders for these financing solutions, but more and more, they’re finding that they only cater to consumers with excellent credit. This is where resourcing a secondary option comes in handy – not just for your bottom line, but for the improvement to customer satisfaction.

It’s a rather unsettling situation that consumers find themselves in: they are at the checkout counter and the clerk asks them if they want to apply for a line of credit. They answer “yes,” take the time to fill out the form and find out they don’t qualify because their credit scores are “too low.” This makes consumers wary of applying again, and could have a troubling impact on their perception of your company. However, there is a way to salvage this relationship, and it has to do with secondary financing.

The best consumer credit scores are often classified in the A range. Anything below perfection is downgraded to a B or C level. While primary lenders may deny credit to these consumers, they’re not always a risk. They are perfectly capable of living up to the terms of a financing contract, but they’re not given the chance to. When you partner with a financier that works with B and C level consumers, you’re putting yourself in a position to gain more business.

One of your top priorities as a retailer is to give your customers a great experience. You likely spend a lot of time and effort arranging products in the most attractive positions, training employees to be an excellent face of the company and bend over backwards to please consumers. Even if you have a strong brick and mortar presence, you also need to focus on online marketing and sales in an effort to pull in more business.

Not all consumers are going to have the finances to come in and make a big purchase and pay in full. When you offer consumer financing, you’re giving them the option to walk out with that product while they make low monthly payments.

When you work with the right financier, you’re going to get a quick and easy application process that won’t intimidate the consumer. It’s got to be free to apply, and it’s got to be a financier that will cater to all types of consumers, even the ones with less than perfect credit scores. This is the kind of flexibility consumers are looking for.

When you partner with The HELPcard, you’re getting everything you need to make your customers feel at ease and empowered. Contact us today and let’s talk about how we’ll customize a financing program for you.