financing for patients

Gain the Trust of Your Patients With Patient Financing

Why Patient Financing Options Should be a Priority at Your Practice

patient financingIn a perfect world, business owners never experience a tight cash flow. Unfortunately, there comes a time for most business owners where you look at your budget and realize you need to be a little more diligent on how you spend your money. Your patients are probably doing the exact same thing you do at your business, which is why you need to establish patient financing options for them.

While some of your patients come to you for an existing issue that they want to have remedied, others come in for a routine checkup and find out they are in need of a procedure that their insurance might not fully cover. It’s little surprises like this that can catch them off guard, especially where their budget is concerned. There are a few things you need to do to make sure they get the treatment they need:

Options
There may be a few different options for treatment, all of which you’ll need to carefully explain. You can explain which treatment is the most affordable. Maybe it’s not the best solution to the problem, but it can help with the problems they are experiencing and won’t drive them into debt. Then share with them the more comprehensive and costly procedures.

Fees
Make sure you discuss fees in advance of any procedure. Have a face-to-face conversation about the fee structure. This type of interaction will also help you establish a better relationship with the patient – they’ll remember that you carefully explained everything to them and they will trust you enough to come back for return visits for years to come.

Readiness
Getting the news that they are facing an oral health issue can be stressful. It might take a moment for the news to settle in. That’s why you shouldn’t push them to make an immediate decision. You really need to gauge the patient’s readiness to proceed, which takes some instinct and careful study of body language.

Patient Financing
There will be some patients who simply don’t have the money to spend on their oral health out of pocket. Even for patients who do have the money, they might prefer to make low monthly payments via a patient financing program rather than pay the whole cost of treatment in one payment.

Third Parties
Make sure your third party financier will work with people of all types of credit. Rather than choosing one that will only offer financing to people with prime and non-prime credit ratings.

At The HELPcard, we’ve established great relationships with healthcare organizations and have developed customized financing programs for their patients. Contact us today and let’s discuss how our solutions will be a perfect fit for your organization.

Adjust Your Strategy and Bring in Patient Financing to Improve Profits

See How Patient Financing Can Entice More Business

patient financingIf you’re seeing little to no growth in your business, it may be time to take a look at your strategy. What can you do to jump-start your dental practice? Let’s take a look at how you can update your growth plan and the benefits patient financing can bring to your updated strategy.

You’re first focus should be on production. You probably have a long list of patients who have come in once or twice, or maybe were regulars for years, but they’ve since become inactive. Reach out to these people and explain to them how important a regular dental hygiene session is to their dental health. Work on getting them back in for an appointment. This may be an untapped resource that can get you back into the growth column quickly.

It’s not unusual for waste to be an issue with a dental practice. In fact, most businesses, regardless of the industry, can recoup losses by paying closer attention to fairly mundane aspects of doing business. For instance, look at your utility bills and costs associated with telephone usage and internet services. Compare them with what other vendors are offering and see if you can save.

A more careful review of all your purchases will help you determine which ones are unnecessary. Do you have a storage closet that contains valuable supplies? Regularly clean out these areas to make sure you’re not hoarding inventory. Finally, if you have loans that are high interest, now is the time to refinance because interest rates on loans right now are low.

Try reaching out to more potential clients by using social media. This is an inexpensive form of marketing that can be quite effective. Put someone who is social media savvy on the task. Make sure they have the right content, which means you need to work on being informative to your followers and not push your business in an overtly self-promoting way.

When you utilize social media channels, you can promote contests and events that are fun for your followers. You can also use these platforms to inform the public about new treatments that can improve the dental health of everyone from children to senior citizens. Don’t forget to be personable in some of your posts. Let the public get to know what you and your team are all about. This creates more trust and a sense of community that is important in establishing long-term relationships.

Patient financing has also become vitally important to many dentists. When you offer patient financing, you’ll have a larger number of patients accepting treatments that you recommend. Not all insurance companies will cover all of your treatments, which means they’re paying for it out of pocket, and that can be stifling for most budgets. When you offer patient financing, your patients can get the treatment they need now and make low monthly payments later.

At The HELPcard, we have worked with many dentists to provide them with patient financing programs that are built around their specific needs. If you have a percentage of patients who are considered sub-prime in their credit rating, don’t worry – we work with prime and sub-prime applicants. Contact us today and let’s get your practice back on the right track.

Offer Patient Financing for Your Medical Spa as You Focus on a Better Patient Experience

Improve Your Payment Options With Patient Financing

patient financingAs a spa service provider, you know that your guests expect to be pampered and doted upon once they walk through your doors. While your technicians might have the best hands-on techniques in the industry, it takes more than that to totally pamper your guests. The latest procedures and spa products are important, so too are the other perks you offer, like patient financing.

If you really want to increase the profits at your spa, consider these tips:

  • Utilize Your Space
    Are areas that you’ve designated for specific treatments proving to be underutilized? What might have been all the rage years ago may have been replaced with something else, which means it’s time for you to rethink your services and the space you’re dedicating to each service.
  • Develop Promotions
    Want to see a sudden uptick in sales? Offer your customers a last-minute deal on your services via an email blast or text message. You can also put it out there on your social media pages, such as Twitter and Facebook.
  • Manage Inventory
    Part of making more profit is reducing costs. Inventory is an often-overlooked place where money is going to waste sitting in your storage room or even on your shelves. Closely monitor which products are selling and which are not, and better utilize the space for something else.
  • Overhaul Your Menu
    You need to understand how much you’re dedicating to labor with each of the services you offer and know exactly where your profit margin is. Develop a strategy that allows you to book more of your high-end services that offer you a better margin on profits. Also, make sure your technicians know how to deliver upgrade opportunities to clients.
  • Dote on Employees
    Your greatest asset is your workforce. A happy workforce turns out happy patients. To truly make them happy, you need to develop a reward strategy. When they do something that exceeds the day-to-day expectations, compensation is appropriate. This will help you retain the best employees for longer periods of time.
  • Patient Financing
    Think about all the places you go in your typical shopping experience. How many of them offer financing? Most of them. The reason so many businesses have opened up a financing opportunity is because it helps customers. Instead of paying out of pocket, they can choose low monthly payments.

Look for a financier that can offer patient financing that will impact the bulk of your target audience. The best financiers will cater to prime and near-prime consumers, which means most of your client base will be eligible for patient financing.

The HELPcard is a financier that specializes in working with medical spas just like yours. Our solutions are flexible and are customizable to each unique client. Contact us today and let’s talk about your needs and the needs of your patients. Together, we can come up with a plan that will make your patients happy while expanding your profits.

Patient Financing is Just One Way You Can Grab Some Extra Market Share

When You Offer a Personalized Experience and Options for Patient Financing, You Provide Care That Corporate Giants Can’t Duplicate

patient financingWhen you’re a dentist working a smaller practice, or even out on your own, you may feel like you can’t compete with the bigger practices. From efficiency to attracting the best employees, you may feel that the so-called big guys will always have an edge on your practice, and that you simply can’t grab enough market share. Don’t underestimate your patients’ desire for a personalized experience, though, or the power of conveniences like patient financing options.

Here are a few reasons why those larger companies shouldn’t underestimate the ability of a small practice to retain its clients and attract new ones:

You know why you’re there. Remind yourself often of the reasons why you went into dentistry. Think of the patients you’ve treated year after year, and the children you’ve watched grow up in your office. Think of the times you’ve been thanked for putting a patient’s well-being ahead of your bottom line. These are the same reasons your patients value your small practice. Even in the modernized, technology-heavy, web-based business environment, people still want to be known and valued. A small practice does that much better than an efficient, large practice.

Think “frequency” with your marketing efforts. Sure, you can take an ad out in the local paper or put up a billboard that reaches hundreds of people. People often only respond to a message, though, after they’ve seen it several times. So think about how you can create a message that can be duplicated across a variety of formats. For instance, you can write a blog, then make a video and infographic displaying the same information in different ways.

Don’t forget your call to action. When you’re reaching out to potential patients, don’t forget to make your request for what you’d like them to do. You can mix it up a little, too. On one blog, you might ask them to schedule an appointment, while another time you invite them to visit your website.

Don’t miss out on potential patients. For many people, patient financing makes all the difference between good oral health and having to do without it. If you offer patient financing, be sure to make it a star in your marketing efforts so that it catches the attention of those that might otherwise dismiss the possibility of dental care being within reach.

If you’re interested in offering patient financing, but don’t know where to start, make a call to The HELPcard. Your patients receive help in the form of low payments, easy online retrieval of records, immediate credit decisions and access to a personal Account Manager. Talk with The HELPcard today to find out how you can offer high-quality care to more patients.

Patient Financing in Orthodontics

Improve Outreach With Patient Financing

patient financingMarketing your orthodontics practice is important, but it often gets pushed aside as you focus on quality care instead of marketing. However, to put you out there in front of more prospective patients, marketing is a key component in reaching that goal. As you develop your marketing strategy, consider including patient financing as one of the tools in your marketing arsenal.

Referrals
The best marketing strategies attempt to establish a long-term relationship with regional dentists that refer their patients to you. The relationship should be mutually beneficial, which means you’ll have a cooperative agreement that bolsters your practice and theirs. Keeping track of which practices send you the highest percentage of referrals is important, as you’ll want to reciprocate.

Community Outreach
What you do in your office is important, but you also need to consider what you do within your community to support it and its residents. Look for opportunities to volunteer on local social service boards, or sponsor events such as 5K runs, baseball, softball or soccer teams – anything that offers a positive impact on the community. This shows people that you care about what’s going on outside of your business. This also offers you brand recognition that can gain you more patients.

Be a Leader
How is your practice unique from others? This is how you sell yourself as a leader in your expertise to those around you – people who might one day be your paying customer.

Focus on Improvement
Look around at what other orthodontists in your region are doing and offer equal if not better in your practice. For instance, does your waiting room need a makeover? It might seem like a simple thing, but customers’ impression of your practice begins with the first thing they see, and if your interior design is outdated and/or boring, it reflects on your brand. It can also come down to things like being flexible in your hours of operation – being flexible shows that you care about your patients more than you do about your tee time at the local golf course.

Continuing Education
Take the effort to keep your front office staff up to speed on the latest customer service techniques. Also, offer extra training for your technicians so they can more effectively assist you in providing better patient care. Friendly faces and helpful technicians can really boost the overall attitude patients have about your practice, and it will make them loyal customers and brand mascots.

Patient Financing
Orthodontic care is often not covered by insurance. Make sure you’re giving your patients payment options. Patient financing, especially when offered through a non-traditional provider, can be a perfect solution for prime and near-prime consumers.

The HELPcard is a great match for orthodontic practices because we focus on providing patient financing to a wide variety of consumers. This means that you can offer more services to more patients who might not otherwise be able to pay for it. Contact us today and let’s discuss your needs and the needs of your patients.

Establish Loyalty With Patients Through Patient Financing

Patient Financing: Gain More Business

patient financingThere is an untapped patient base that could be coming through your doors on a regular basis, but they can be difficult to reach. Dentists everywhere are beginning to understand that for some patients, all it takes is a patient financing program to pull them in. We’ll expand on that and other areas where you can make improvements to expand your dental practice.

Dental practices staffed with employees who know how to offer quality care are the ones that bustle with business everyday. Here are a few things they’re doing to build up a network of loyal patients:

  • Engaging every patient with conversation
  • Making them feel comfortable and relaxed
  • Making patients feel like they’re respected and not just a number
  • Maintaining a positive attitude that helps patients feel at ease

It’s important to make the most of the time your patients spend with you while they’re in the office, but you also need to focus on them when they are outside of the office. One of the ways to accomplish this is through social media. Giving them a social media community to engage with about issues regarding dental health is something that will add a human touch to your brand. Test the waters and see where they like to gather information. Some might be more into Twitter than Facebook, while others may embrace Instagram.

Are you going the extra mile for your patients? Are you putting in that little extra bit of effort that makes your practice stand out from the others? Most dentists will offer a handful of loose items like a toothbrush, toothpaste and floss at the end of a check up or cleaning. Try upping your game by putting those little items in a travel bag that they can use when they have an overnight stay somewhere other than home. That extra effort could go a long way in impressing your clients.

Health insurance options today are all over the board. Many patients are opting for insurance with low monthly premiums, only to find out that their coverage isn’t as comprehensive as they thought. You can assist them in getting the health services they really need by offering patient financing.

Patient financing allows your patients to pay a low monthly fee for the services they need instead of one lump sum payment. It’s not unusual for patients to turn down your advice when they know it will come at a large one-time cost to them that they can’t afford.

Work with a financier that will offer financing to your prime and near prime patients. By doing so, your business will appeal to a wider audience and you’ll see your profits improve.

The HELPcard is a company that works with dental practices to establish a patient-financing program that is built for your specific needs. Our customized approach includes dynamic revolving lines of credit for just about any type of opportunity. Learn more by contacting us today.

Patient Financing: A Proven Patient Building Strategy

How Patient Financing Improves Other Outreach Strategies to Draw New Clients to Your Dental Practice

patient financingAt the start of a New Year you may have several goals for your dental office and support staff. Many of these goals probably come back to growing your patient base and increasing revenue. In a competitive field it’s not enough to be a skilled health provider, you also need a well-crafted plan for drawing in patients and rewarding existing ones. Utilizing digital outlets, providing quality care and offering patient financing are just three of the ways you can take control of reaching your goals this year.

Providing Quality Care

The best way to expand your patient base is through the positive referrals you receive from existing patients. Each patient’s experience in your office is a potential lead to a new patient. You need to provide quality dentistry, but you also need to train your staff to create a positive patient experience. No matter how excellent your skills, if the office staff doesn’t interact with patients professionally and caringly, that’s the impression a patient will take out of your office. If you get the patient experience right, you can expect to reap the benefits in the form of new patient referrals.

Utilizing Digital Outlets

After the word-of-mouth advertising you receive from current patients, the next most powerful decision you can make is to be where potential patients are looking…and that is online. You need more than just an online presence however. You need a site that can help lead to new patients walking through your office door. Ask each patient how they found you. If fewer than three percent say they found you through your website – it could be time for a website upgrade.

In addition, you’ll want to utilize social media platforms that line up with where your target audience is. Facebook, Twitter and Pinterest are popular social media outlets for consumers. Decide where you’re most likely to post regularly and keep things fresh with links, blogs, pictures and industry information. These are also great venues for posting patient reviews and testimonials. The words of satisfied patients are powerful.

Patient Financing
Looking for a way to stand out? Offer patient financing. Apart from the fear people have about visiting the dentist’s office the biggest deterrent to new patients is concern over the cost of your services. You don’t need clever gimmicks to overcome this obstacle – just make it known that you care enough about patient concerns to help them out by providing a financial assistance program. Your existing patients will spread the word and new patients will see you as a caring health provider.

The HELPcard has over 30 years of experience helping health professionals offer patients a way to access services when money is an obstacle. Our customizable credit card lets patients get the treatment they need and make affordable monthly payments. We can even do the billing for you. Contact us and find out how patient financing can be an easy way to meet your growth goals in the New Year.