consumer sales

Need Assistance in Improving Consumer Sales for Your Contracting Business?

How Financing Options Can Help Your Consumer Sales

consumer salesIt’s not unusual for businesses to experience a plateau at some point in the year, and perhaps even a bit of a lull in the number of clients calling for your contracting services. There are a number of ways to improve consumer sales during those times.

Get Connected
Are you a member of any local industry associations? These are great opportunities to network with other local contractors, which can lead to more work. However, one of the biggest benefits of becoming more connected is that you learn more about how to operate a better business. When you have this outlet, you share your thoughts about business practices that work for you to become educated on ideas that could boost your consumer sales. Google search a variety of potential opportunities and reach out to a colleague for their input on the best industry associations in your region.

Improve Your Marketing Efforts
How does your online presence look? It’s not uncommon for contractors to fall behind in this area, but you have to remember – consumers do a great deal of research online before they contact their contractor for work.

Work on boosting your social media presence, where you can prop your business up as an industry expert. Write blog posts about important timely topics affecting your industry and your clients/potential clients. You will gain a following and create a better chance of having potential clients being routed to your website where they can learn more about your services.

Hire the Best Employees
Are you willing to pay for employees with experience? Turnover can be high in the contracting industry, but if you take on the best talent and have what it takes to keep them happy, you’re more likely to gain more traction with better business in the future.

Some might even say that the best practices in hiring involves bringing people on board who are actually better than you. This means you can fully trust their decisions, their workmanship and professionalism. Meanwhile, you can focus on creating more business that will keep these quality employees in work with no downtime.

Be Choosy About Your Clients
Your goal is to make every project a high-paying one for you and your team. If you see a possibility for headaches from a particularly finicky client, keep looking for ones that will provide your business with a better return on investment that comes with less stress.

One way to avoid a messy situation is to ask around to other contractors about clients you’re considering. They should give you a good feel for what they’re like to work with and if they make their payments on time.

Offer Financing
One of the best marketing tools you can use is to develop a relationship with a third party financier that will offer you and your clients a consumer financing option. It’s something consumers expect from businesses they work with today, and it gives you a better chance at projects with better pay.

At The HELPcard, we work with many contractors just like you to provide financing solutions that boost consumer sales. Contact us today and let’s get started.

5 Tips for Improving Consumer Sales

See a Jump in Consumer Sales With These Important Stepsconsumer sales

As a business owner, increasing profits is likely at the top of your goals for this year. However, it doesn’t happen without focused effort. If you’re looking to improve consumer sales, consider the following tips:

Get Social

If you’ve already got a Facebook, Instagram and Twitter account for your business, you’re done with step one. Step two is to use those channels to boost interest in what you’re doing. You’re an expert in your industry, so use your social media to share the knowledge you’ve gained and educate people who are interested in your products. You can take it a step further and promote a sweepstakes or giveaway. This is a definite engagement driver as it generates a lot of interest quickly.

Be the Host

Don’t forget to take steps to further your marketing ideas offline. Face-to-face connections are important, so host an event that will bring people together with your brand being the focal point. Businesses that don’t have a meeting place and often do the bulk of their business online will benefit by renting out a location where everyone can come together around a central theme. Perhaps it’s just a party with live music or an instructional course where you can share your knowledge with customers – whatever it is, make it fun and make it work to boost your brand image.

Read the Room

It’s not always easy to know exactly what your target audience thinks about your brand and the way you do business, so ask them. Send a survey to your recent customers and ask about their experience with your brand. Is there something you’ve done particularly well that keeps them coming back? Is there something you can improve that they haven’t liked? You can also use surveys to inform the decisions you make about the direction of your products or services.

Get Active

Newsletters are an excellent source of information that also helps establish the voice of your company. If you know your target audience, you’ll be able to tell if they prefer a newsletter through email or through snail mail. Either way, newsletters work. The main reasons consumers come back for return business is because they know and trust the brand. Your newsletter should be written with this in mind.

Financing Options

Consumers are drawn to businesses that offer options, especially when it comes to paying their bill. When you offer consumer financing, you’re giving your customers the option to buy now and pay later. Businesses that offer financing are more likely to make larger sales than they would if they didn’t offer financing. Furthermore, consumers are drawn to businesses that offer financing and are more likely to make a return visit.

At The HELPcard, we’ve established programs for businesses in many industries. The application process is quick and easy, and we cater to prime and near-prime consumers, which means we offer financing to consumers that the big banks deny. This is good news for you, because you can essentially cast a wider net and get more business. Contact us today and let’s talk about the financing program we will build for you.