What are You Doing to Improve Consumer Sales?
If you’re a brick-and-mortar shop waiting for the e-commerce trend to go away, it’s time to know that is not happening. While technology continues to evolve and advance, better e-commerce tools will go right along with them. If you’re looking for ways to compete and improve consumer sales, here are a few methods that can give your sales a boost:
Using Mobile Apps
A recent survey by TD Bank focused on how furniture retailers can get more traction in today’s e-commerce-centric climate. While the study looked in only one direction, there are some takeaways that could be applied to just about any retailer.
The study found that using mobile apps, even though that seems counter-intuitive for a brick-and-mortar store, can be advantageous. While the target market for you may not be one that utilizes apps at a steady rate, Millennials are working their way into that market and are use apps consistently. It makes sense to develop yours now and get to those consumers as they come on board with what you have to offer.
Using a Multi-Channel Approach
Any marketing effort, regardless of industry, can be improved by utilizing more than one channel to reach out to your target market. It wasn’t long ago that taking out a full-page ad in the local paper was the best form of alerting the public to your products. However, while that might still reach a portion of your target market, it’s severely limiting to rely on that alone.
Achieving more consumer sales involves utilizing email, traditional mail, social media and more hands-on approaches to getting the word out about your services. You can reach many people by creating a Facebook page and promoting your brand. The same can be said for Instagram, Twitter, Pinterest and any other social media platform where your target audience frequents.
Financing as a Promotion Tool
Consumers today do the bulk of their research online before they even go to the retailer. They generally know what they want, and today, most consumers want to do business with a retailer that offers consumer financing. In fact, for those consumers who rely on consumer financing to make purchases, they won’t even consider your shop if you’re not already offering it.
People want more control in how they spend their money, and consumer financing is a perfect fit for that need. Instead of throwing down a lot of money on one major purchase on the day they come to your shop, they can make low monthly payments.
Choose the Right Financier
Bringing in consumer financing to improve consumer sales only works if you partner with the right financier. They have to be willing to offer their services to people with a variety of credit levels.
At The HELPcard, we work with prime and near-prime consumers so you can improve your bottom line. Our application process is quick and easy. Regardless of the industry in which you work, we’re ready to customize a program that will benefit you and assist your target audience, enticing them to do business with you.