Financing Options Provide the Catalyst for More Business
As the owner of a home improvement company, you are likely too busy to get involved in the marketing of your business on a regular basis. The same could probably be said with owners and operators of just about any type of company. However, there are a few tips you can implement that can help you further your marketing reach on a limited schedule. Furthermore, offering financing options is something that you can do that is managed by a third party – which means no time commitment is required.
One of the best choices for marketing a business today is on social media platforms. However, in order for this channel to provide value, it has to be tackled with a strategic plan. Let’s take Facebook as an example. Rather than offering up run-of-the-mill status updates, get invested in features that can push your business.
Facebook has a tool called ads manager, which allows you to create ads in a simple, easy-to-develop format. It will actually guide you through how to create an ad that will impact your target audience. You can choose from many demographics, including gender, geographic location, interests, etc. This should be easy, as you already know who your target audience is and what attributes define them.
The longer you’re in business, the more access you’ll have to client reviews that put you in the best light. You can spearhead a marketing campaign with positive reviews, especially in your SEO outreach. Positive reviews prove that you’re providing a service that positively affects your clients, which is something search engines want to see.
When you make good use of your positive reviews, you’ll see better rankings in search. It doesn’t hurt to ask your clients before they have a chance to leave a review to ask them what you can do to make sure the review they leave is a positive one. Your future clients want proof that you can do a great job, and reviews give them solid proof that you can.
Despite the effort you put into building ads, buying ad space, nailing your social media marketing and proving to future clients that your work is second to none, you still might not be able to land a certain percentage of your target market. They are sold on your abilities, but they may not be able to pay up front. This is where bringing financing options into the mix will make a huge difference in your bottom line.
When you partner with a third party to offer a financing program, you’re opening the doors to a new demographic. Rather than put down a large sum of money for your services, they have the option to make low monthly payments. This can be a make or break situation for many of your potential clients.
At The HELPcard, we have worked with businesses just like yours, setting up financing programs that are a custom fit for you and your customers. We also work with near prime consumers – that segment of the population that the big banks shun, which means your target demographic will be wider. Contact us today and let’s talk about how we can build a program for you.