Consumer Trends That Speak to Today’s Homeowner

What Consumer Trends are Big in 2017?consumer trends

Staying on top of the latest trends can help you guide your clients into a home remodel that will be a good fit for their home improvement budget. Consumer trends change often, but here is a look at what’s coming to the forefront as top projects for 2017:

Getting Smarter

The Internet changed the world, and it’s changing how homeowners function in their living spaces. Utilizing smart home devices, people can connect their smartphones to their home security systems, heating and cooling systems, lighting, door locks and many more items throughout the house. Wi-Fi enabled cameras keep track of who is coming and going, and speakers and cameras at the front door offer a tighter sense of security.


One of the most popular home renovations today is in the kitchen. This is a space once designed for food preparation only. That has changed as families congregate around the kitchen and enjoy each other’s company. The trend right now is to offer a functional island in the middle of the kitchen for an extra food preparation area and to sit and eat or chat. Wine refrigerators add a nice touch, as do wet bars where liquor, beer and wine can be organized and for hosting friends and family.

Bathroom renovations are also a hot ticket item in 2017. However, there is a wide spectrum of materials being used that speaks to the individual tastes of each of your clients. They may want to consider a pebbled floor in their shower or porcelain wood tile throughout the entire bathroom. Texture tile for shower walls is also trending, and it comes in all sizes, colors and textures. Some homeowners want the spa experience in their bathroom, so consider designs with multi-jet tubs, walk-in showers, steam rooms and other upgrades.

Going Green

There is more than one reason homeowners today are looking to cut down on energy usage. They want to do what’s right for the environment, but they’re also looking to cut down large utility bills that come every month.

These projects might include installing new windows and doors, or upgrading to a high-efficiency HVAC system. Adding extra insulation can also do wonders for the comfort of a home.


Is your region getting hit with drought? Some municipalities have restricted water usage, which means the lush green yards of homeowners’ dreams have dried out completely. This might be a good time to recommend gravel landscaping. Gravel is a more popular choice over brick or concrete because it has a more natural feel and look, and it prevents erosion.

While you’re thinking about consumer trends this year, also think about how you can pull in more business by offering consumer financing. Some of these projects will cost more than your customers can pay at one time, which means they may decide not to do the project right away. However, if you have a consumer financing option, your clients can make low monthly payments and get their home renovated today. At The HELPcard, we specialize in offering financing solutions for contractors like you. Contact us today and let’s talk about our programs.

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