As a business owner, increasing profits is likely at the top of your goals for this year. However, it doesn’t happen without focused effort. If you’re looking to improve consumer sales, consider the following tips:
If you’ve already got a Facebook, Instagram and Twitter account for your business, you’re done with step one. Step two is to use those channels to boost interest in what you’re doing. You’re an expert in your industry, so use your social media to share the knowledge you’ve gained and educate people who are interested in your products. You can take it a step further and promote a sweepstakes or giveaway. This is a definite engagement driver as it generates a lot of interest quickly.
Be the Host
Don’t forget to take steps to further your marketing ideas offline. Face-to-face connections are important, so host an event that will bring people together with your brand being the focal point. Businesses that don’t have a meeting place and often do the bulk of their business online will benefit by renting out a location where everyone can come together around a central theme. Perhaps it’s just a party with live music or an instructional course where you can share your knowledge with customers – whatever it is, make it fun and make it work to boost your brand image.
Read the Room
It’s not always easy to know exactly what your target audience thinks about your brand and the way you do business, so ask them. Send a survey to your recent customers and ask about their experience with your brand. Is there something you’ve done particularly well that keeps them coming back? Is there something you can improve that they haven’t liked? You can also use surveys to inform the decisions you make about the direction of your products or services.
Newsletters are an excellent source of information that also helps establish the voice of your company. If you know your target audience, you’ll be able to tell if they prefer a newsletter through email or through snail mail. Either way, newsletters work. The main reasons consumers come back for return business is because they know and trust the brand. Your newsletter should be written with this in mind.
Consumers are drawn to businesses that offer options, especially when it comes to paying their bill. When you offer consumer financing, you’re giving your customers the option to buy now and pay later. Businesses that offer financing are more likely to make larger sales than they would if they didn’t offer financing. Furthermore, consumers are drawn to businesses that offer financing and are more likely to make a return visit.
At The HELPcard, we’ve established programs for businesses in many industries. The application process is quick and easy, and we cater to prime and near-prime consumers, which means we offer financing to consumers that the big banks deny. This is good news for you, because you can essentially cast a wider net and get more business. Contact us today and let’s talk about the financing program we will build for you.