Putting Together Retail Strategies for Consumers in 2017
Customers come and go. As a retailer, you know keeping them coming back to your business is critical. The ways in which you can achieve this are varied, but retail strategies that work best are the ones that involve a focus on being customer-centric.
You likely already have a general idea about who your target audience is. You may know their age range, marital status, level of education, how far away they live and whether or not they have children. That’s a great start, but today it’s also important to know their social media habits.
The reason you want to learn about their social media habits is because that’s one of the most cost effective ways to reach out to new customers who might be doing online research about products you sell. Every social media platform is a little different, which means the way you deliver content will need to be tweaked to suit each channel. Plus, you will know on which channels to focus more effort. If the bulk of your customer base is using Pinterest over Instagram, you now know where to focus your energy.
To really branch out and connect with a higher number of new customers, you have to find out how your current customers found you. You need to know their opinions about your current line of products and what you could be doing better to please them. One of the best ways to find these answers is to establish a focus group and get some honest answers from current customers.
The best retail strategies consider the needs and wants of your target audience. You’ll know their reading habits and what they like to watch on television. A good strategy also takes into account that these targeted people will also have like-thinking friends and family who could be invited to consider your brand. This is an area where you shouldn’t be shy – ask for referrals.
More consumers today are doing business with retailers who offer financing. Consumer financing is vitally important because it’s something that can be marketed to an untapped audience who will pick you over a competitor because you offer them options at the checkout counter.
Retailers that introduce consumer financing find that they increase their sales and can bring in customers who would otherwise not shop at their business. However, it’s important to have a quick and easy application process if you’re going to see results. Furthermore, your financing program should allow current customers to make additional purchases without having to reapply.
At The HELPcard, we’ve come up with solutions for clients in a number of industries that speak directly to their unique customers. Not everyone operates a business the same, and we are willing and able to work with you to expand your business with customized financing services. Let us add value to your customers’ experience and give you the competitive edge you’ve been looking for. Contact us today and let’s talk about how we can deliver a customized solution for you and your clients.