As the new year begins, it’s time to start thinking about how to boost your dental practice in 2017. Some tried and true marketing strategies should remain the same while others that have not proven to be should be taken out of your marketing plans for the new year. Let’s take a look at some marketing strategies that could be valuable additions to your marketing plan.
Get Smart With Targeting Your Audience
Are you making full use of the latest technological advances for marketing? Geo-targeting involves reaching out to potential patients within your area. Most people will only be willing to travel so far to their dentist, which means if you live in a large town or city, consider targeting people in nearby zip codes with postcards that introduce your practice to them. Some dentists have experienced an 80 percent increase in new patients by sending out postcards to the same people up to four times a year.
Give Back to the Community
While you’re targeting new patients, consider giving them something of great value to entice them to come to you. While it might be considered a poor business practice to offer expensive work at a discount, there are a percentage of your local residents who don’t have very good insurance, or no insurance at all, yet they still require dental work. Something as little as a 20 percent discount can make an otherwise too-expensive procedure more affordable for a family. You can actually see an increase in revenue by offering value packages that entice new patients to come to you.
Convince Patients to Write Online Reviews
If you’re looking for what equates to free advertising, ask your long-time patients to write a review of their experience either on your website or through your social media channels. Consumers are convinced by online reviews and personal recommendations. When new patients seek out a dentist, they will find everything they can about you online before they schedule a visit. A nice long list of positive references can turn into new patients for you.
Offer Patient Financing
It’s no secret that many health insurance plans don’t cover dental. This is where patient financing can step in to assist. For instance, let’s say a teenager is due for braces, which are quite expensive. Mom and dad find out the out-of-pocket cost is going to be astronomical and they consider skipping braces for their child. However, if you have a patient financing program set up through a third party, those needed braces are back on the table.
Patient financing is great for your marketing strategy as well. Consumers today expect financing anywhere they spend their hard-earned money. At The HELPcard, we offer financing to prime and near prime consumers. Contact us today and let’s begin designing a program that will be a perfect fit for you and your patients.