Improve Traffic With Knowledge on Current Consumer Trends
If you don’t have the budget to hire a team of marketers, it is critical that you study the current consumer trends to help you develop a strategy for growing your business.
Current retail trends have moved past being mobile friendly and now it’s all about being mobile centric. Consumers use their smartphones more than their desktops or laptops when it comes to searching online. But they’re doing more than searching – they’re looking to buy and make mobile payments. The buy button is already on consumers’ favorite social media channels – why not put one on your website?
It is also important for you to think about marketing efforts you make toward those in your community in an effort to connect to the individual. Hyper-local marketing, involves mobile access, social media and SEO. These are access points that give you a channel through which you influence the local consumer. You speak to their need, how you can help them, and you do it by disseminating information through various channels to improve your standing and your reputation within the community. You become the solution to their problems, the answer to their needs.
You can also become an influencer. It’s a strategy that many small businesses focus on because it doesn’t cost anything, yet it is a driving force that will influence consumers to buy from you. The best way to approach this is to have someone speak on your behalf. For instance, if you are a retailer that focuses on health foods and supplements, find a local expert that will be willing to talk about how your business carries the right brands and the products that will make a difference in peoples’ lives.
Another trend to consider falls under the category of a customer-centric trend. It’s about catering to their needs when it comes to actually paying for products and services. Many consumers today are drawn to retailers that offer consumer financing. They want a quick and easy application process that doesn’t cater to people with the most outstanding credit scores.
Here are some top reasons to offer consumer financing:
- Offers a competitive edge
- Increases sales per customer per visit
- Overcomes customer’s budget constraints
- Allows customers to save their cash
- Improves customer loyalty to your brand
- Increases your cash flow
At The HELPcard, we’ve got consumer financing solutions that are of great use for any industry. In fact, we customize every program we build for each individual client. We have three decades of experience helping clients with programs that offer low monthly payment options for their customers. We’ve watched our services improve the businesses of every client we’ve touched, and we’re ready to serve you today. Don’t wait any longer – contact us today and let’s start designing a program that will improve your business.