Turn the Slow Season Into a Busy One With Patient Financing
The holiday season has historically been a slow time for dental practices. Consumers are out in large numbers buying gifts, planning holiday parties, attending year-end work functions and traveling to see family. One of the last items on their list is a visit to your office. You can turn that around with a focused marketing strategy and by generating a patient financing program.
Leverage the holidays to your advantage by tying in holiday-themed promotions to your business. Plan a promotions schedule around the holidays. Once you get your schedule down, you need to focus on your creative side and start planning your content.
First and foremost, you need to make it relevant if you’re going to engage your patients. Coordinate with your staff on newsletters and social media posts that will catch the eye of the already holiday-engaged consumers. You know your patients are going to indulge in sweets that they wouldn’t normally munch on during the rest of the year, so consider that a call to action for them to stay on top of their oral health.
When you create quality content, you’re proving to your patients that you care about their health. They, in turn, will reciprocate with loyalty, which means return business.
Much of your correspondence throughout the year is likely more straightforward, like reminders that a regular cleaning is coming up. You get a little more creative license around the holidays, so use it to your advantage. Don’t be afraid to be festive. You can even offer some special promotions to brighten those smiles at a reduced rate via a special mailer to your patients. They will be more willing to drop in for an appointment during their busy holiday schedule if you offer a discount.
How is your social media game? Social media is becoming an integral part of every healthcare specialist’s marketing plan, but you can use it to boost your activity during the holidays. Try doing a countdown to a healthy New Year on your Facebook page. This can be an engaging promotion that will get your patients jumping into the conversation, generating more views and likes.
If you haven’t already embarked on a patient financing program, the holidays are a perfect time for that. Consumers are out spending hundreds, if not thousands of dollars, which means if they can get something from you today and pay for it in low monthly installments over time – after the holidays, they will be more likely to make an appointment during this time of the year.
At The HELPcard, we have assisted many dentists just like you in patient financing programs that improve business. Our services target prime and near prime consumers, which means you’re going to be able to reach out to a much wider audience than you would with other financiers. Get in touch with us today and let’s start planning for a more vibrant holiday season.