Hot Tips on How to Market, Include Consumer Financing
As a small business owner, you have to make tough decisions on how to budget your advertising and marketing dollars, which is why it’s important to do everything you can to maximize the things you can do that cost little or nothing. Offering the option of consumer financing is one such action you can take that pulls in more consumers. Here are other top small business marketing tips to consider:
1. Email Marketing
Using email to reach possible customers has been a tradition for more than a decade for small business owners. Email can be a powerful promotional tool for retailers of all kinds, especially if you have a quality lead list of prospective consumers. A Texas-based marketing company call OutboundEngine states that for every dollar you invest in email marketing, you can expect $44.25 in return.
To maximize your email marketing outcomes, be sure to manage your email list and segment it to convey more personalized messages that impact your customers and motivate them to buy. Make it easier on yourself by using any automated tools available to you. As you make these changes in your email marketing strategy, you’ll see improved customer retention.
2. Step up Your Ad Game
One of the best ways to see fast results is through bought advertising and promotions. For instance, you could push a pay-per-click ad campaign to see near instant results. To get the most out of these ads, you have to be able to test which ones are working best for you. When see the value that one has over others, invest heavily there and you’ll see a better return on investment.
3. Content Marketing is Key
The goal of content marketing is to put out information that educates the customer base and empowers them with the information they need to make smart purchases.
You can use content to make your product detail page on your website more helpful. You can also use content in the form of instructional videos in a “how to” section. You can promote these videos on your social media pages to bring more traffic to your website. Finally, develop a blog and offer quality content through your website. This content about your industry can also be promoted through your Facebook or Twitter accounts.
4. Consumer Financing
More and more small business owners are realizing that if they want to attract new business, they have to be more customer-centric. One way to accomplish this is to give customers options in how they pay for your products/services. When you offer consumer financing, you will find that your customer retention rates will climb, you’ll see more brand loyalty out of your customers, and you’ll see a spike in profits.
It’s important to partner with a financier that can offer financing to consumers with A, B and C credit. At The HELPcard, we cater to a wide range of consumers, assuring our clients that they can reach out to consumers that want to do business with them. Contact us today and let’s discuss how we will impact your consumers and your bottom line.