Improve Your Payment Options With Patient Financing
As a spa service provider, you know that your guests expect to be pampered and doted upon once they walk through your doors. While your technicians might have the best hands-on techniques in the industry, it takes more than that to totally pamper your guests. The latest procedures and spa products are important, so too are the other perks you offer, like patient financing.
If you really want to increase the profits at your spa, consider these tips:
- Utilize Your Space
Are areas that you’ve designated for specific treatments proving to be underutilized? What might have been all the rage years ago may have been replaced with something else, which means it’s time for you to rethink your services and the space you’re dedicating to each service.
- Develop Promotions
Want to see a sudden uptick in sales? Offer your customers a last-minute deal on your services via an email blast or text message. You can also put it out there on your social media pages, such as Twitter and Facebook.
- Manage Inventory
Part of making more profit is reducing costs. Inventory is an often-overlooked place where money is going to waste sitting in your storage room or even on your shelves. Closely monitor which products are selling and which are not, and better utilize the space for something else.
- Overhaul Your Menu
You need to understand how much you’re dedicating to labor with each of the services you offer and know exactly where your profit margin is. Develop a strategy that allows you to book more of your high-end services that offer you a better margin on profits. Also, make sure your technicians know how to deliver upgrade opportunities to clients.
- Dote on Employees
Your greatest asset is your workforce. A happy workforce turns out happy patients. To truly make them happy, you need to develop a reward strategy. When they do something that exceeds the day-to-day expectations, compensation is appropriate. This will help you retain the best employees for longer periods of time.
- Patient Financing
Think about all the places you go in your typical shopping experience. How many of them offer financing? Most of them. The reason so many businesses have opened up a financing opportunity is because it helps customers. Instead of paying out of pocket, they can choose low monthly payments.
Look for a financier that can offer patient financing that will impact the bulk of your target audience. The best financiers will cater to prime and near-prime consumers, which means most of your client base will be eligible for patient financing.
The HELPcard is a financier that specializes in working with medical spas just like yours. Our solutions are flexible and are customizable to each unique client. Contact us today and let’s talk about your needs and the needs of your patients. Together, we can come up with a plan that will make your patients happy while expanding your profits.