Retail Consumer Financing is Part of a Great Strategy
Looking to not only survive but thrive in this competitive atmosphere? It takes more than just wanting to be on top – you have to be intentional with your marketing, employee training, knowing who your customers really are and what they want, and offering them retail consumer financing.
First and foremost, when you are looking to pull in new business, you need to be aware of what your customers want. You need to listen to your customer base, find out what they want, and plan your strategy to deliver it to them.
Once you’ve pulled in a set of customers that are loyal to you, show them that you appreciate their business. As a small store owner, you need to be ready and willing to keep every customer you’ve got and keep them by offering them discounts and special deals only available to the most valued customers. This works in more ways than one – first, you’ll keep them coming back, and second, you’ll have them talking about you to your friends and family, thus creating a word-of-mouth scenario that is free advertising.
You’ve probably heard large businesses CEOs talk about how the company’s greatest assets are the employees. This is certainly true, but if your employees aren’t properly trained, they can be your greatest downfall. Don’t be afraid to sink time and energy into your employee training strategy. Not only should they be well educated, that education should continue on, which will keep them in the know and ready to serve your customers with fact-based answers and suggestions.
We also need to discuss what options your customers have when it comes to paying for your goods and/or services. Unless you’re operating under an extremely unique business model, you are already taking debit and credit cards as payment. However, the customer now expects to be offered a line of credit at checkout – regardless of where they are shopping.
From day spas to dentist offices, small, medium and large businesses are offering retail consumer financing. It’s a trend that is increasingly on the rise. In fact, you could be losing money if you’re not offering this perk to your customers now. If you’re considering this option, make sure you research the benefits of partnering with a financier that will offer financing to prime and near-prime consumers.
The HELPcard is a company that offers just that. We don’t want anyone to miss out on the opportunity to make low monthly payment on their retail consumer financing plan. We work with a variety of industries and have a flexible solution that will work for you and your customers. Contact us today and find out how we can help you pull in new customers and keep them coming back.