Improve Business With Retail Consumer Financing
For small- and medium-sized businesses, competing with larger companies can be difficult when their budgets are many times larger. The bigger companies can purchase ad space, pay for marketing research that tells them exactly how they should reach out to more customers and other targeted marketing efforts. However, as a small business owner you have a few advantages that don’t take a large budget to access, including offering retail consumer financing.
One of the advantages that you have as a small business owner is that you can act on decisions immediately rather than have to fight through the bureaucratic red tape common with bigger companies. You can concentrate on smaller details of your business, the details that can really make a difference when it comes to pulling in more customers. For instance, the way you cater to your customers can be all the difference in the world.
A way to show your customers how much you appreciate them is to offer your best customers exclusive deals available only to them. This can help foster a sense of loyalty, which turns into returned business and word of mouth from these loyal customers that gives you free “advertising,” and more traffic.
As a business owner, you already know the importance of treating your clients like royalty, but your staff out front might not have the same insights as you. They need to know that every person who walks into the store deserves respect and proper service. Motivate your employees by taking care of them, and then offer training to make sure they are up to speed on customer service.
Are you active in promoting your business on social media? You might be small, but your business profile can be huge through popular sites like Facebook, LinkedIn, Twitter and Pinterest. Put some effort into expanding your horizons on social media and create a virtual community of like-minded people who could become valuable clients.
All the smiles, courtesy, Facebook likes and retweets in the world won’t be enough to please a percentage of your prospective clients who will only do business with companies that offer retail consumer financing. Increasingly, consumers are looking for retailers who offer them options in how they pay for their goods.
Rather than pay for an item in a lump sum fashion, consumers want to spread payments out over months. It’s a courtesy that they’ve come to expect from their dentists to their veterinarians to their favorite retailer.
The HELPcard can assist you in setting up a retail consumer financing program that is custom fit to your customers. The advantage of going with us is that we serve prime and near-prime consumers with revolving lines of credit that allows them to purchase products and services today and pay for it with low monthly payments over time. We’ve watched our clients’ businesses flourish while offering them retail consumer financing. Contact us today and let’s get you started on a similar path.