Patient Financing: Gain More Business
There is an untapped patient base that could be coming through your doors on a regular basis, but they can be difficult to reach. Dentists everywhere are beginning to understand that for some patients, all it takes is a patient financing program to pull them in. We’ll expand on that and other areas where you can make improvements to expand your dental practice.
Dental practices staffed with employees who know how to offer quality care are the ones that bustle with business everyday. Here are a few things they’re doing to build up a network of loyal patients:
- Engaging every patient with conversation
- Making them feel comfortable and relaxed
- Making patients feel like they’re respected and not just a number
- Maintaining a positive attitude that helps patients feel at ease
It’s important to make the most of the time your patients spend with you while they’re in the office, but you also need to focus on them when they are outside of the office. One of the ways to accomplish this is through social media. Giving them a social media community to engage with about issues regarding dental health is something that will add a human touch to your brand. Test the waters and see where they like to gather information. Some might be more into Twitter than Facebook, while others may embrace Instagram.
Are you going the extra mile for your patients? Are you putting in that little extra bit of effort that makes your practice stand out from the others? Most dentists will offer a handful of loose items like a toothbrush, toothpaste and floss at the end of a check up or cleaning. Try upping your game by putting those little items in a travel bag that they can use when they have an overnight stay somewhere other than home. That extra effort could go a long way in impressing your clients.
Health insurance options today are all over the board. Many patients are opting for insurance with low monthly premiums, only to find out that their coverage isn’t as comprehensive as they thought. You can assist them in getting the health services they really need by offering patient financing.
Patient financing allows your patients to pay a low monthly fee for the services they need instead of one lump sum payment. It’s not unusual for patients to turn down your advice when they know it will come at a large one-time cost to them that they can’t afford.
Work with a financier that will offer financing to your prime and near prime patients. By doing so, your business will appeal to a wider audience and you’ll see your profits improve.
The HELPcard is a company that works with dental practices to establish a patient-financing program that is built for your specific needs. Our customized approach includes dynamic revolving lines of credit for just about any type of opportunity. Learn more by contacting us today.