The holidays are a perfect time to reach out to a new audience and develop relationships that can run well into the future. It’s a great time to offer gift baskets, gift certificates and other products and services that make the perfect gift. By doing this you’re not only making sales, you’re also building up a marketing strategy that can offer year-round benefits. Why not make a revolving line of credit part of the strategy?
This time of the year is your opportunity to bundle products in a holiday-themed basket at a discount to your customers. Whether it’s for the client’s personal use or bought as a gift for a family member or a friend, they’ll appreciate the discounted price and thoughtfulness of the basket. This appreciation is evident when they come back to you again.
Many Americans may be reluctant to pamper themselves with the services you offer. However, the people who are already clients of yours know the many benefits they get and are excited to have their friends and family get connected to them as well. Put together a range of prices on your certificates that will be beneficial for a first-time medical spa client and display them prominently on your website and at your front desk.
Social Service Outreach
Another marketing strategy that doesn’t involve sales but can result in an uptick in business revolves around helping your community. The holidays are a time when consumers are ready to give to causes, such as Toys for Tots or the Salvation Army. Get yourself in the mix and sponsor a holiday drive for your favorite local charity. Not only are you helping out the less fortunate, you’re also getting your name out there in a positive light, which can result in more business.
In marketing circles, this is known as “earned media,” which is free advertising for your brand. It’s increasingly become a focus in many industries, including those related to medical spas, due to the positive impact it has on business.
Credit to the Rescue
Consumers today expect options when it comes to spending money. If you bring in a third party that specializes in financing, you can give your customers options that they’ll appreciate. Look for a third party financier that specializes in your industry and thoroughly vet them to make sure they’ll bring value to your operation.
One of the benefits of offering a revolving line of credit is improved customer satisfaction, which turns into repeat business and more profits. Furthermore, studies indicate that when consumers use credit, they spend more than they would in a traditional cash transaction.
The HELPcard is a company that knows your industry well, and our solutions can help you improve your business in many ways. Contact us today and let’s discuss your needs and the expectations of your customers. Our services, including offering your customers a
revolving line of credit, are a great match for prime and near-prime consumers.