Consumers Today Expect Retail Consumer Financing Solutions
The retail business isn’t the same as it was a decade ago. The landscape has changed, which means you need to look at your business with objective eyes and see where you need to make some alterations. Retail consumer financing, for example, has become something more and more consumers demand of the companies through which they do business.
The public is plugged in today more than ever. They’ve got multiple screens at home and in their pockets and purses through which they connect with their favorite brands and retail outlets. This has caused the typical in-store experience to become a faint glimmer of what it once was, mostly because consumers are about 80 percent of the way through the buying process before they make contact with you. They’re getting almost all the information they need online. This has impacted the way you do business today.
There was a time not long ago when consumers would go to a store and learn almost everything they needed to know from you or your salesperson. Today, shoppers have the power of knowledge, which you can use to your advantage mostly by making sure the consumer’s online experience is as attractive as possible. This means your website should be running smoothly and without hiccups, and your mobile platform should be just as robust.
Online activity isn’t stopping traffic at your brick and mortar store though. By some accounts, mobile devices are actually helping to improve the rate of traffic to your stores. However, you have to make sure you’re integrating mobile into the store experience. For instance, if a mobile user lands on your page, make sure it’s complete with directions, phone numbers and an option to click and call. Adidas invested a million dollars into their mobile experience and found that they got back $1.6 million in sales.
Once you’ve got the traffic you want and have connected with consumers, make sure you’re able to close the deal. Is your price point where it needs to be? If the answer is yes, you’re still likely to run into situations where the consumer wants more options in how they spend their money. Retail consumer financing has become an expectation among the public today. Integrating a retail consumer financing option into your business is important to any organization that wants to maintain a customer-centric strategy.
Just as technology has changed the way consumers interact with their favorite brands, so too have the means through which they make their purchases. Check or cash is a thing of the past. Consumers want financing with low monthly payments. It’s a convenience you have to be willing to offer.
The HELPcard offers a solution to businesses looking to make deeper connections to their customer base. Providing excellent consumer financing since 1983, we’re confident our solutions will improve your connection to consumers and increase your profits. We offer solutions to prime and non-prime consumers, which means we can help you expand your customer base. Contact us today and let’s get you connected with more consumers.