Loyalty in Patients Rises With Financing Options That Include a Line of Credit
Most dentists can probably agree that there are specific aspects of their business that could be improved. One aspect that many forget to or don’t know to include in this focus on improvement is the options patients have in how they pay for their care, including offering a line of credit. Consider these tips if you’re currently looking to improve loyalty, patient satisfaction and profits at your practice.
- Improve Your Front Office
This is a major part of every organization that has face-to-face interaction with clients. Your clients will base a majority of their opinions about your services on the first minute they have with your front office personnel. Your client should be greeted by name, with eye contact and a friendly smile. Make certain that you hire people who are capable of offering a sincere exchange with clients.
- Listen Intently
You might get the same question every day, but it could be the first time this patient has ever asked it, and it’s important to them. Don’t interrupt them, paraphrase their question back to them to show you were listening, and respond accordingly, making sure the patient understands what you’re saying.
- Ask for Feedback
The most valuable information you can get about how you’re doing is going to come from people who have experienced your services. Offer patients a satisfaction survey they can fill out on their own time. Through these surveys, ascertain where you’re failing and where you’re excelling, and make the necessary adjustments.
- Offer Referral Discounts
Dentists who give their clients a discount for every new patient referral not only improve loyalty among their regulars, they also see an influx of new patients, which is one of the most difficult aspect of growing a business.
- Use Social Media
You want the community to know you care about their health. By establishing a social media presence, you can offer up interesting topics of discussion about dental hygiene, thus creating an online community that looks to your social media pages and your practice as a “thought leader” on the subject. The by-product is that you get more earned media attention, which is effectively free advertising.
- Offer a Line of Credit
Healthcare costs can keep a patient from coming back to you or even coming to you for the initial visit. Consumers today expect options when it comes to paying for goods and services. With a line of credit, you can open up a new door to your community, giving them access to the healthcare they need while catering to their preferred method of payment.
The HELPcard is a company that specializes in offering line of credit services to dentists. Our solution is simple, yet gives consumers the kind of empowerment they’re looking for in maximizing their financial potential. Contact us today and we’ll explain how it will work with your practice.