Need Assistance in Improving Consumer Sales for Your Contracting Business?

How Financing Options Can Help Your Consumer Sales

consumer salesIt’s not unusual for businesses to experience a plateau at some point in the year, and perhaps even a bit of a lull in the number of clients calling for your contracting services. There are a number of ways to improve consumer sales during those times.

Get Connected
Are you a member of any local industry associations? These are great opportunities to network with other local contractors, which can lead to more work. However, one of the biggest benefits of becoming more connected is that you learn more about how to operate a better business. When you have this outlet, you share your thoughts about business practices that work for you to become educated on ideas that could boost your consumer sales. Google search a variety of potential opportunities and reach out to a colleague for their input on the best industry associations in your region.

Improve Your Marketing Efforts
How does your online presence look? It’s not uncommon for contractors to fall behind in this area, but you have to remember – consumers do a great deal of research online before they contact their contractor for work.

Work on boosting your social media presence, where you can prop your business up as an industry expert. Write blog posts about important timely topics affecting your industry and your clients/potential clients. You will gain a following and create a better chance of having potential clients being routed to your website where they can learn more about your services.

Hire the Best Employees
Are you willing to pay for employees with experience? Turnover can be high in the contracting industry, but if you take on the best talent and have what it takes to keep them happy, you’re more likely to gain more traction with better business in the future.

Some might even say that the best practices in hiring involves bringing people on board who are actually better than you. This means you can fully trust their decisions, their workmanship and professionalism. Meanwhile, you can focus on creating more business that will keep these quality employees in work with no downtime.

Be Choosy About Your Clients
Your goal is to make every project a high-paying one for you and your team. If you see a possibility for headaches from a particularly finicky client, keep looking for ones that will provide your business with a better return on investment that comes with less stress.

One way to avoid a messy situation is to ask around to other contractors about clients you’re considering. They should give you a good feel for what they’re like to work with and if they make their payments on time.

Offer Financing
One of the best marketing tools you can use is to develop a relationship with a third party financier that will offer you and your clients a consumer financing option. It’s something consumers expect from businesses they work with today, and it gives you a better chance at projects with better pay.

At The HELPcard, we work with many contractors just like you to provide financing solutions that boost consumer sales. Contact us today and let’s get started.

Retail Strategies for Better Business

Make Consumer Financing Part of Your New Retail Strategies

retail strategiesDo you have a desire to further share your business so that more consumers can have the opportunity to purchase your product? While it’s important to stock quality products, you also need to work on how to engage your target audience and convince them that you’re the organization that deserves their loyalty. Your retail strategies need to be centered around this important step.

The importance of customer service can’t be overstated. Take care of your customers and they’ll keep coming back. So, how do you take care of them? First, how available are you to assist them? Make sure everyone who enters your shop is at the very least greeted with a friendly hello and that you’re there to help.

A popular customer service program in many retail strategies includes a reward program. This lets loyal customers know that you really do appreciate their return business. Furthermore, this is a great marketing tool because they are likely to let their friends and family know about it, which will result in new customers.

If you want your employees to give their all to your clients, it’s important to take care of them. If your employees don’t think you see their value, they’re only going to give you as much as you think they’re worth. Let them know that any concern they might have needs to be heard by management, and commend them when you see that they’re doing a great job.

Another retail strategy that has become valuable for smaller businesses is consumer-financing programs. Why is it so popular? Consumers want more options when it comes to how they spend their money. If they see that you offer consumer financing, they’ll know they can come to you, get what they want now, and pay for it in low monthly installments.

Does your organization sell products that are higher quality and have a higher cost? This can often lead to indecision by consumers who know what they want but aren’t quite financially prepared to make a purchase. When they have consumer financing as an option, they are more likely to make larger purchases.

Loyalty is also important, which is something organizations that have established consumer-financing programs find out quickly. Consumers want financing, and they’ve come to expect it in just about every place they do commerce. When they see that you’re willing to offer them what they want, they become more loyal to your brand.

At The HELPcard, we’ve worked with businesses in a number of industries to provide them customized financing programs. Unlike the big banks, we’ll work with prime and near-prime consumers, which means you’ll be able to offer financing to a wider spectrum of people. Also, the application process is easy and fast. Contact us today and let’s get started on your customized retail financing solution.

Gain the Trust of Your Patients With Patient Financing

Why Patient Financing Options Should be a Priority at Your Practice

patient financingIn a perfect world, business owners never experience a tight cash flow. Unfortunately, there comes a time for most business owners where you look at your budget and realize you need to be a little more diligent on how you spend your money. Your patients are probably doing the exact same thing you do at your business, which is why you need to establish patient financing options for them.

While some of your patients come to you for an existing issue that they want to have remedied, others come in for a routine checkup and find out they are in need of a procedure that their insurance might not fully cover. It’s little surprises like this that can catch them off guard, especially where their budget is concerned. There are a few things you need to do to make sure they get the treatment they need:

Options
There may be a few different options for treatment, all of which you’ll need to carefully explain. You can explain which treatment is the most affordable. Maybe it’s not the best solution to the problem, but it can help with the problems they are experiencing and won’t drive them into debt. Then share with them the more comprehensive and costly procedures.

Fees
Make sure you discuss fees in advance of any procedure. Have a face-to-face conversation about the fee structure. This type of interaction will also help you establish a better relationship with the patient – they’ll remember that you carefully explained everything to them and they will trust you enough to come back for return visits for years to come.

Readiness
Getting the news that they are facing an oral health issue can be stressful. It might take a moment for the news to settle in. That’s why you shouldn’t push them to make an immediate decision. You really need to gauge the patient’s readiness to proceed, which takes some instinct and careful study of body language.

Patient Financing
There will be some patients who simply don’t have the money to spend on their oral health out of pocket. Even for patients who do have the money, they might prefer to make low monthly payments via a patient financing program rather than pay the whole cost of treatment in one payment.

Third Parties
Make sure your third party financier will work with people of all types of credit. Rather than choosing one that will only offer financing to people with prime and non-prime credit ratings.

At The HELPcard, we’ve established great relationships with healthcare organizations and have developed customized financing programs for their patients. Contact us today and let’s discuss how our solutions will be a perfect fit for your organization.

Do You Offer a Line of Credit for Your Consumers That is Easily Accessible?

Capture More Sales With a Line of Credit That Meets Your Customer’s Needs

line of creditToday’s consumers have not only an expectation of being offered financing options with a line of credit, but also that it will be quick and easy to obtain. If you’re not offering a way for your customers to access credit, you may be missing profitable sales.

There are many options out there for credit sources, but most of them specialize in one particular area: customers with good or perfect credit. It’s harder for those with no credit history or a less-than-perfect score to get the funds they need to make a purchase, and that’s where you lose sales.

Bringing in a third-party vendor allows you to offer a line of credit where you would otherwise have to say good-bye to a customer. Not all vendors are the same, though, so you want to check to be sure your vendor offers the following:

Online application process: Your customers, and in particular your Millennial customers, are accustomed to doing the bulk of their business online. A paper application may send the message that you’re behind in keeping up with the latest trends. Look for a vendor that offers a quick online process.

Immediate credit decisions: If your customer has to wait to hear whether they’ve received a line of credit, you’re more likely to lose the sale. Look for a third-party credit supplier that can offer an immediate decision, within minutes of the application being submitted.

Individual account attention: Your credit vendor should offer a high level of customer service to your customers, with accounts managed on an individual basis. When choosing between line of credit vendors, be sure that your decision is focused on the experience of the customer. Your customer isn’t likely to draw clear lines between the service they receive from you and the service they receive from a credit vendor, so make sure you choose a vendor that has a similar approach to customer service that you embrace.

Here’s the short list of what you need to look for when choosing a vendor:

  • Payment plans that can be tailored to the customer’s needs
  • Clear explanation of terms and conditions
  • The ability to function where you need it (in the online shopping cart or at the point of sale)

When your customers need a line of credit, connect them with The HELPcard. Immediate credit decisions, an easy, short application and superior customer service; The HELPcard offers all the options you want for your customers. Don’t miss out on sales due to a lack of convenient financing. Offer The HELPcard and provide a seamless customer experience.

Using Financing to Boost Consumer Sales

What are You Doing to Improve Consumer Sales?

consumer salesIf you’re a brick-and-mortar shop waiting for the e-commerce trend to go away, it’s time to know that is not happening. While technology continues to evolve and advance, better e-commerce tools will go right along with them. If you’re looking for ways to compete and improve consumer sales, here are a few methods that can give your sales a boost:

Using Mobile Apps

A recent survey by TD Bank focused on how furniture retailers can get more traction in today’s e-commerce-centric climate. While the study looked in only one direction, there are some takeaways that could be applied to just about any retailer.

The study found that using mobile apps, even though that seems counter-intuitive for a brick-and-mortar store, can be advantageous. While the target market for you may not be one that utilizes apps at a steady rate, Millennials are working their way into that market and are use apps consistently. It makes sense to develop yours now and get to those consumers as they come on board with what you have to offer.

Using a Multi-Channel Approach

Any marketing effort, regardless of industry, can be improved by utilizing more than one channel to reach out to your target market. It wasn’t long ago that taking out a full-page ad in the local paper was the best form of alerting the public to your products. However, while that might still reach a portion of your target market, it’s severely limiting to rely on that alone.

Achieving more consumer sales involves utilizing email, traditional mail, social media and more hands-on approaches to getting the word out about your services. You can reach many people by creating a Facebook page and promoting your brand. The same can be said for Instagram, Twitter, Pinterest and any other social media platform where your target audience frequents.

Financing as a Promotion Tool

Consumers today do the bulk of their research online before they even go to the retailer. They generally know what they want, and today, most consumers want to do business with a retailer that offers consumer financing. In fact, for those consumers who rely on consumer financing to make purchases, they won’t even consider your shop if you’re not already offering it.

People want more control in how they spend their money, and consumer financing is a perfect fit for that need. Instead of throwing down a lot of money on one major purchase on the day they come to your shop, they can make low monthly payments.

Choose the Right Financier

Bringing in consumer financing to improve consumer sales only works if you partner with the right financier. They have to be willing to offer their services to people with a variety of credit levels.

At The HELPcard, we work with prime and near-prime consumers so you can improve your bottom line. Our application process is quick and easy. Regardless of the industry in which you work, we’re ready to customize a program that will benefit you and assist your target audience, enticing them to do business with you.

4 Marketing Tools to Grow Your Business, With Patient Financing at the Center

Start Growing Your Business With a New Marketing Strategy That Includes Patient Financing

patient financingWhether it’s finding new business to grow your practice or if you’re just getting started and need to fill your calendar with appointments, there are a number of ways to market your business. Patient financing is one of them, and more dentists and orthodontists are realizing the benefit of extending this option to patients.

Staffing Correctly

Your patients are more likely to remember the friendliness of your office staff than they are your expert dental work. If you hire people who know how to communicate and appreciate every patient while paying close attention to the smallest details, your patients will continue to come back. When you hire good employees, you’re also likely to have less turnover, which means less time and expense in training.

Going Social

Social media isn’t just for keeping up with friends and family, it’s also being used as a valuable marketing tool for business.

Start promoting your business on Facebook, Twitter, Instagram – wherever your target audience is most active. Use these channels to talk about relevant issues affecting your industry today. Soon, you’ll build up a community of followers who look forward to your insights. On occasion, you can also use these channels to promote discounts or special events that will help you get more patients.

Community Involvement

Your target audience might see you in the Yellow Pages and they will see your sign in front of your business, but you need to get out and interact with the community so they get to know whom you really are. Volunteer at events, offer your services as a speaker for an upcoming Rotary Club meeting, sponsor a local sports team – get out there and meet the people. This is a great way to gain more business.

Patient Financing

Consumers today expect to be offered a line of credit wherever they spend money. It’s a customer-centric trend that organizations in practically every industry have followed in recent years. For those whose insurance doesn’t cover your services, or only a small portion of the service, they may need another option for payment.

When you offer patient financing, you’re giving them the option to make small monthly payments instead of trying to pay all at once. Many patients walk away from your office without getting the help they need simply because they can’t afford it. But with patient financing, you’re going to have more patients able to follow through with the treatment you recommend.

At The HELPcard, we work with professionals just like you to establish a customized financing solution that helps our clients grow their profits. Furthermore, patient financing can be used in your marketing outreach to pull in more patients. Contact us today and we’ll discuss how our financing programs work for you and for your patients.

Are Your Retail Strategies Personalized?

Retail Strategies That Include Personalization Will Bring in More Customers

retail strategiesConsumers have 24/7 access to goods and services today. They can still go to a brick and mortar shop, but they can also jump online at home and make a purchase on their computer, or they can shop on their smartphones or tablet computers while commuting to work. With so many ways to shop, retail strategies have to be robust.

To reach out to more prospective customers, you have to personalize your retail strategies. Marketers in just about every industry have embraced this as a fact of life now, and their strategies are proof of it. In fact, Gartner reports that companies that use personalization tactics will see their revenues increase up to 15 percent by 2018. So, how can you personalize the shopping experience for your customers?

In some ways, the best personalization comes via predicting what your target market wants. You start by finding out their preferences, and this involves digging into your data. By keeping track of their history with you, the path to what they’ll do in the future becomes clearer. Fortunately, when you lay out all the characteristics of your target audience, you can also predict the behaviors of that demographic, even if they haven’t shopped with you yet.

You can use software such as Microsoft Dynamics 35 or Adobe’s Marketing Cloud solution to assist in tracking the preferences of your customers. You can also get a better insight into customer behavior by doing your own research, such as mailing (snail mail or email) surveys to your customers to find out how they found out about you, how they researched your products, where you’re doing your best and where you could use some improvement.

Another way to personalize is to give your customers options, and not just options in your products. Consumes today want more flexibility in how they spend their money, which is why offering consumer financing is such a popular marketing tactic today. Consumers want to feel empowered, and consumer financing gives them that sense of buying power they might not have otherwise.

Another reason financing has become popular is that when you work with the right financier, you get paid up front and your financing company handles all the paperwork and billing.

Order size also tends to increase when you offer financing. If you want to reach a larger audience, choose a third party that will work with people who have A, B, and C level credit ratings.

At The HELPcard, we’ve built custom consumer financing programs for organizations in a number of industries, and we can do the same for you. If you’re ready to start offering a more personalized approach to doing business, then you need to include us in your retail strategies today.