Think Outside the Box to Bring Marketing Advantages

Connect With Your Consumers With a New Strategy to Bring Marketing Advantages

marketing advantagesOnline retail shopping has created a quandary for retailers trying to market their brand through traditional methods. The Internet has become a tool for marketers in every industry, but it’s also created a new behavior in consumers. Could bringing in financing options along with other new ideas help you gain marketing advantages?

According to a report from Deloitte, an industry-leading advisory company, consumers are no longer responding to retail advertising like they once did. The report finds that only 30 percent of the consumers that were surveyed said that they respond to retail advertising, which is down from 70 percent in 2014. These are consumers who are finding more control by doing their research online and shopping online. This doesn’t mean they are no longer reachable.

The goal now is to think outside the box. If the advertising you’ve been using is failing to offer the same return on investment it once did, you have to change your way of thinking. For instance, have you ever considered video in your strategy? Of the marketers who have tried it, 82 percent say it has had a positive impact on their business. It’s this success rate that has around 93 percent of marketers using video in their campaigns today.

Cisco released a report saying that video will account for nearly 70 percent of consumer Internet traffic by next year. Online consumers prefer video because it’s an easy way for them to process information. Video also is a better method for keeping the user’s attention, much better than print alone. It only makes sense to incorporate it into your strategy to find new customers.

Shopping at a brick and mortar store still rates high with most consumers. The online shopping is extremely convenient, but there is shipping involved, so there is a delayed sense of gratification with online shopping. Going to the actual store and handling the product before the consumer makes a purchase remains the preferred method. This means you have opportunities to make them a loyal customer while they’re in your shop.

One way to get that loyalty you’ve been looking for is to partner with a financier that can work with you to put together a consumer credit program that offers financing options to your customers. But don’t partner with just any financier – pick the one that will build a program that caters to prime and near prime consumers.

At The HELPcard, we’ve built a number of programs for clients, giving them what they need to stand out against their competitors. Our clients use the fact that they offer in-store financing in their marketing strategies, and it works. Contact us today and find out how we can assist you.

Get a Jump on the Holiday Shopping Rush With Retail Consumer Financing

The Holiday Rush is Coming Early: Are Your Prepared With Retail Consumer Financing Options?

retail consumer financingBusiness Wire, a Berkshire Hathaway company, recently reported that nearly a third of shoppers in the U.S. will have their holiday shopping completed before November even arrives. Are you prepared? If you have retail consumer financing on your side, you could outdo the competition.

The Business Wire survey found that 27 percent of respondents said they would have their shopping completed by the end of October, which is eight percentage points higher than what was reported last year.

So, what’s pushing this early shopping trend? According to Business Wire, competitive pricing is the biggest factor. Also, some shopping events have “trained consumers to shop earlier,” with around half reporting they’ll have all their holiday shopping completed by Thanksgiving.

Early digital sales will likely be the first marketing push to hit consumers, likely in October. Online discounting will also entice many consumers to jump on their computers and snatch up good deals as they come through. However, Black Friday is still expected to be a big deal with around 52 percent saying they will take part in the annual shopping crush. Cyber Monday is also expected to pull in a good percentage of retailers.

Here are some more trends researchers found:

  • Mobile devices will be used more in purchasing as SMS offers and app-specific sales and alerts impact the millions of smartphone users.
  • Product and service bundles will be more prominent in an effort to make straight price comparisons across retailers more difficult.
  • In-store traffic, despite the prominence of online shopping, will be a focus for the brick and mortar retailers who want to offer differentiation.
  • Look for retailers to offer discounts throughout the duration of the season as they target shoppers who do their research.

If you’re a small business looking to get an advantage this holiday season, consider bringing in a third party to offer retail consumer financing to your customers and prospective customers. It’s something that most consumers are looking for today.

The best financiers will offer financing to prime and near prime consumers. This means all of your customers, not just the ones with perfect credit, will have a better chance of getting the financing they need to do business with you. Experience shows that businesses that offer financing see more loyalty, more return customers, and more profits.

The HELPcard specializes in offering retail consumer financing to retailers just like you. Our solutions are custom built to fit every individual client, so contact us today and let’s discuss how we can be a benefit to you and to your clients.

Don’t Forget Patient Financing When You Develop Your Marketing Strategy

Offering Patient Financing Options to Increase Business at Your Dental Practice

patient financingBeing a savvy businessperson may not be something that’s taught in dental school, but it needs to be on your mind as you look to grow your dental practice. There are a number of ways to improve the way you operate your business, one of which is offering patient financing.

The first steps many business owners take when looking to grow their business, regardless of the industry, is to improve their marketing services. Dental practices can face an uphill battle in the war to win over public sentiment with the lack of insurance coverage for dental care. However, if you approach your marketing efforts from the viewpoint of an expert delivering facts about the importance of good oral health, you can become a thought leader and help others understand the value of good dental care.

Marketing involves a great deal of public outreach, which means your social media game has to be on point. Connect with your local residents through Facebook, Twitter and any other platform that is relevant to your target audience. Also, run the traditional routes of advertising your services through advertising in local print media.

While it’s important to focus on outreach, it’s equally important to keep an eye on what is going on internally, especially with inventory. You need to keep an accurate record of all supplies at all times. This should be somebody’s specific job if it isn’t yours. It’s important because you should always have everything you need to treat your patients, but not so much that you’re wasting money on inventory you don’t need.

Billing is an area that most dentists can attest to being of utmost importance. Automating your billing practices can take a heavy burden off your employees and keep patients on a regular payment schedule. Not only will it keep regular payments coming in, it will also reduce the labor costs associated with billing. There are a number of software solutions out there that can help you.

When it comes to payment, consumers today expect financing wherever they go. When you offer patient financing through a third party, you’re putting more power in the hands of your patients. Patient financing not only empowers your patients, it also adds more money to your bottom line. When you recommend a service that is out of the reach of your patients’ insurance and/or checking account, your patient financing solution can step up to guide them to a payment option that works for them. With low monthly payments, they can pay back their debt and receive the dental work they need to achieve better oral health.

Contact The HELPcard today and let’s talk about our patient financing solutions and how they can work to pull in more customers, more often, for longer periods of time.

Offering Financing Tops the List of Consumer Trends in Pet Stores

Follow Consumer Trends to Gain More Business

consumer trendsIn America, $60 billion a year is spent on personal pets. From cats to dogs to birds and fish, pets have been proven to enrich the lives of their owners. In fact, some owners just refer to them as part of the family. It’s no surprise then that they want the best for their furry and feathered (sometimes scaly) friends. If you’re a pet supply storeowner and you’re wondering how you can get your share of that $60 billion, consider consumer trends that are currently helping to mold the industry.

One of the consumer trends helping to shape the industry right now is a bend toward organic or natural pet foods. The healthiest animals aren’t eating foods made from grains like brewers rice and wheat or with by-products like corn gluten meal. They’re getting natural foods made from fruits, vegetables and meat. Consider catering to this audience with an aisle in your store that is filled with completely natural products.

Natural products aren’t only related to food. You can also find cat litter that is derived from more natural, healthy materials. Flea and tick repellents don’t have to be carcinogens – they too can come from natural sources and be just as effective. Toys made from natural fibers and holistic grooming products are also enticing many pet owners to shop in stores where they are available.

Are you offering specialty pet services? Your supply shop can branch out and pull in more customers if you begin adding pet portrait photography, pet sitting, dog training or spa services. The American Pet Association has predicted that the pet grooming services in particular are really shaping up to be a big industry. Consider your options and branch out.

Consumers today are looking for options when it comes to how they spend their money, and it’s not always about the product that they’re purchasing – it’s also about the choices they have at the checkout counter. By working with a trusted financier who knows how to set up a customized consumer-financing program, you can gain more business.

One of the perks of offering consumer financing at your store is that it helps to create a sense of loyalty among your customers. They know they can come to your shop, make a purchase and have financing options to choose from. Instead of paying all at once, they can make low monthly payments over time. The HELPcard is ready to assist you in building a custom program that will be a hit with your customers. Contact us today and let’s discuss how we can impact your bottom line.

Financing Options That Open up Sales Opportunities

The Financing Options You Need to Capture More Sales

financing optionsAre you losing sales by not offering the right financing options? While it’s a given that cars and houses require financing for purchase, many consumers also require financing to acquire other big items, such as furniture and appliances, jewelry and medical spa treatments, to name a few.

Many of these purchases can be financed using a store card, but what happens when your customer doesn’t meet the credit requirements for financing options through a store card? Do you lose the sale, or do you have additional choices for your customer to secure the financing they need? Filling the financing gap helps you capture more sales and provide a higher level of service to your customers.

Here are several reasons why you need to consider offering additional financing for your customers:

You don’t want to lose the sale. Store financing only works for about one-third of those that apply for it, so many customers are forced to walk away from a product they want, and there’s little you can do to help complete the sale. When you offer additional financing options, however, you can ensure that your customers have access to the products they want.

Your customers enjoy knowing whether they can receive financing before they even walk in your store. Online applications through additional financing providers allow your customers to avoid the frustration of deciding to invest in a new item, only to find out that they cannot receive financing for it. With an online application, they receive immediate confirmation that they have buying power in your store. Millenials, in particular, consider the availability of an online application to be an important component of the financing process.

You can meet your customers’ expectations. Your customers want to know right away whether they can finance their purchase. Choosing the right financing options to offer your customers means that you capture the sale today, without a frustrating delay in the application for financing. You also want to offer financing options that come with personalized, high-quality customer service that matches the level of care that they receive in your store.

You invest in customer loyalty. When customers feel empowered by you to make the purchase that they want, they identify the positive financing experience with your store. Though they received financing from another company, it’s you they have to thank for making it possible. They’ll be more likely to return for another purchase in the future, and to tell their friends about their experience.

The HELPcard is a great choice for creating additional financing options for your customers. With an online application process with immediate credit decisions, your customer’s purchase can be completed in your store right away. Don’t miss out on any more sales due to a financing gap. Call The HELPcard today!

Consumer Financing Can Help Expand Your Business

Attracting a Wider Audience With Consumer Financingconsumer financing

There is a lot of research that goes into adding a new location for a retail operation. Along with the research there is the need for capital, which can be the biggest hurdle for many business owners. However, there is a way to expand without adding a new location and it’s through marketing your business correctly. Bringing consumer financing options for your customers is also something that can help you expand your business.

Go Virtual

If you’re currently only making sales through a brick and mortar retail shop, consider going virtual. Ecommerce is a multi-billion dollar boost to the economy, and there is money in it for you as well. Creating an online store expands your customer base from your local residents to anyone anywhere in the world. Some retailers that jump into the online selling method report seeing up to 80 percent of their orders coming from new customers.

You have total control over how your online store will look and feel, which is often best managed by a web developer and designer who will work with you to get the branding down perfect. However, you can also take your goods to established marketplaces, like Etsy, eBay and Amazon. It’s worth more than just a consideration – you should be jumping on the Amazon, Etsy and eBay train.

Optimize for Mobile

If you haven’t already optimized your company’s website for mobile, you’re behind the times. People spend more time online on their smartphones than they do on their desktop and laptop computers. If your site isn’t optimized for mobile use, you’re definitely missing out on opportunities. Work with a developer to get your site mobile friendly and you should see more online orders coming your way.

The best mobile sites offer easy-to-use icons that allow you to find the store on a map or call the store by simply touching the phone number. Even if the consumer doesn’t make a purchase through their phone, they’re likely gaining information about your products so they can make the purchase later from home on their desktop computer or go directly to your store and make their purchases there.

Offer Consumer Financing

Studies show that when a retailer offers consumer financing, they make larger sales. Furthermore, because of the consumer financing perk that you offer, consumers develop a sense of loyalty to your brand, which equates to longer relationships and more return business from them. This loyalty can also turn into a situation where the consumer talks up your brand, earning you free advertising, essentially.

The HELPcard is a company that has for more than three decades served prime and near-prime consumers with consumer financing. We can partner with you to establish a program that will be a perfect fit for your business. Furthermore, and perhaps more importantly, our program will be a perfect fit for your customers. Contact us today and let’s talk about a strategy for expanding your business with consumer financing.

Patient Financing: Catering to Consumer Needs

How Patient Financing Cpatient financingan Improve Business

Dental school is a rigorous program that equips you to treat people of all ages, but unfortunately does not usually include education on how to build up a practice with smart marketing strategies or business practices.  Knowing how to market your business with important marketing strategies, such as offering patient financing, can make your venture a success. Here are some tips you can use to build up a more efficient, effective practice.

1. Make Your Brand Stand Out
There are currently around 200,00 dentists practicing in the United States. While many of the older generation of dentists are retiring, there are approximately 600 to 800 more entering the practice every year than there are retiring.

What this means is that you have to differentiate your practice from all the others in your region. This is what marketers refer to as a unique selling proposition, or USP. When you develop a proper USP you’ll see more patients coming to youfor that very reason – you’ve given them the information they need to know that you are unique and can meet their needs. To develop your USP, think about these questions:

  • What are you doing that your competitors aren’t?
  • What services do you offer that you can guarantee?
  • What services can you add to your current lineup that will help you establish a more respectable USP?

2. Target Your Market

Do you know who your best patients are going to be? Your marketing message needs to be decisive, clear and injected through channels that you know your target audience is going to use.

The fast track approach is to purchase a qualified mailing list that hits on all the demographic filters that apply to the patient you want to reach out to. For instance, you want a list of potential clients that are in your area, have a specific income, have a specific value tied to their home, new residents to your community, and families that have children. You can begin by mailing postcards to these families, but you should also build a strategy that focuses on social media outreach.

3. Offer Patient Financing
Patient financing matters more than ever because consumers are accustomed to accessing financing at just about every place they shop. Furthermore, due to low-cost healthcare plans, patients are paying less for their insurance, but incurring more out-of-pocket expenses when they go to the doctor or dentist. Instead of making those payments out of their checking account, having the option to finance their dental charges and making low monthly payments becomes the more attractive proposition.

When you offer patient financing, you’re giving those patients who are considering a number of dentists the incentive they need to come your way instead of to your competitor. The HELPcard can create a financing program around your needs and the needs of your patients. Contact us today and let’s get started on pulling more patients your way.