Financing Options That Open up Sales Opportunities

The Financing Options You Need to Capture More Sales

financing optionsAre you losing sales by not offering the right financing options? While it’s a given that cars and houses require financing for purchase, many consumers also require financing to acquire other big items, such as furniture and appliances, jewelry and medical spa treatments, to name a few.

Many of these purchases can be financed using a store card, but what happens when your customer doesn’t meet the credit requirements for financing options through a store card? Do you lose the sale, or do you have additional choices for your customer to secure the financing they need? Filling the financing gap helps you capture more sales and provide a higher level of service to your customers.

Here are several reasons why you need to consider offering additional financing for your customers:

You don’t want to lose the sale. Store financing only works for about one-third of those that apply for it, so many customers are forced to walk away from a product they want, and there’s little you can do to help complete the sale. When you offer additional financing options, however, you can ensure that your customers have access to the products they want.

Your customers enjoy knowing whether they can receive financing before they even walk in your store. Online applications through additional financing providers allow your customers to avoid the frustration of deciding to invest in a new item, only to find out that they cannot receive financing for it. With an online application, they receive immediate confirmation that they have buying power in your store. Millenials, in particular, consider the availability of an online application to be an important component of the financing process.

You can meet your customers’ expectations. Your customers want to know right away whether they can finance their purchase. Choosing the right financing options to offer your customers means that you capture the sale today, without a frustrating delay in the application for financing. You also want to offer financing options that come with personalized, high-quality customer service that matches the level of care that they receive in your store.

You invest in customer loyalty. When customers feel empowered by you to make the purchase that they want, they identify the positive financing experience with your store. Though they received financing from another company, it’s you they have to thank for making it possible. They’ll be more likely to return for another purchase in the future, and to tell their friends about their experience.

The HELPcard is a great choice for creating additional financing options for your customers. With an online application process with immediate credit decisions, your customer’s purchase can be completed in your store right away. Don’t miss out on any more sales due to a financing gap. Call The HELPcard today!

Consumer Financing Can Help Expand Your Business

Attracting a Wider Audience With Consumer Financingconsumer financing

There is a lot of research that goes into adding a new location for a retail operation. Along with the research there is the need for capital, which can be the biggest hurdle for many business owners. However, there is a way to expand without adding a new location and it’s through marketing your business correctly. Bringing consumer financing options for your customers is also something that can help you expand your business.

Go Virtual

If you’re currently only making sales through a brick and mortar retail shop, consider going virtual. Ecommerce is a multi-billion dollar boost to the economy, and there is money in it for you as well. Creating an online store expands your customer base from your local residents to anyone anywhere in the world. Some retailers that jump into the online selling method report seeing up to 80 percent of their orders coming from new customers.

You have total control over how your online store will look and feel, which is often best managed by a web developer and designer who will work with you to get the branding down perfect. However, you can also take your goods to established marketplaces, like Etsy, eBay and Amazon. It’s worth more than just a consideration – you should be jumping on the Amazon, Etsy and eBay train.

Optimize for Mobile

If you haven’t already optimized your company’s website for mobile, you’re behind the times. People spend more time online on their smartphones than they do on their desktop and laptop computers. If your site isn’t optimized for mobile use, you’re definitely missing out on opportunities. Work with a developer to get your site mobile friendly and you should see more online orders coming your way.

The best mobile sites offer easy-to-use icons that allow you to find the store on a map or call the store by simply touching the phone number. Even if the consumer doesn’t make a purchase through their phone, they’re likely gaining information about your products so they can make the purchase later from home on their desktop computer or go directly to your store and make their purchases there.

Offer Consumer Financing

Studies show that when a retailer offers consumer financing, they make larger sales. Furthermore, because of the consumer financing perk that you offer, consumers develop a sense of loyalty to your brand, which equates to longer relationships and more return business from them. This loyalty can also turn into a situation where the consumer talks up your brand, earning you free advertising, essentially.

The HELPcard is a company that has for more than three decades served prime and near-prime consumers with consumer financing. We can partner with you to establish a program that will be a perfect fit for your business. Furthermore, and perhaps more importantly, our program will be a perfect fit for your customers. Contact us today and let’s talk about a strategy for expanding your business with consumer financing.

Patient Financing: Catering to Consumer Needs

How Patient Financing Cpatient financingan Improve Business

Dental school is a rigorous program that equips you to treat people of all ages, but unfortunately does not usually include education on how to build up a practice with smart marketing strategies or business practices.  Knowing how to market your business with important marketing strategies, such as offering patient financing, can make your venture a success. Here are some tips you can use to build up a more efficient, effective practice.

1. Make Your Brand Stand Out
There are currently around 200,00 dentists practicing in the United States. While many of the older generation of dentists are retiring, there are approximately 600 to 800 more entering the practice every year than there are retiring.

What this means is that you have to differentiate your practice from all the others in your region. This is what marketers refer to as a unique selling proposition, or USP. When you develop a proper USP you’ll see more patients coming to youfor that very reason – you’ve given them the information they need to know that you are unique and can meet their needs. To develop your USP, think about these questions:

  • What are you doing that your competitors aren’t?
  • What services do you offer that you can guarantee?
  • What services can you add to your current lineup that will help you establish a more respectable USP?

2. Target Your Market

Do you know who your best patients are going to be? Your marketing message needs to be decisive, clear and injected through channels that you know your target audience is going to use.

The fast track approach is to purchase a qualified mailing list that hits on all the demographic filters that apply to the patient you want to reach out to. For instance, you want a list of potential clients that are in your area, have a specific income, have a specific value tied to their home, new residents to your community, and families that have children. You can begin by mailing postcards to these families, but you should also build a strategy that focuses on social media outreach.

3. Offer Patient Financing
Patient financing matters more than ever because consumers are accustomed to accessing financing at just about every place they shop. Furthermore, due to low-cost healthcare plans, patients are paying less for their insurance, but incurring more out-of-pocket expenses when they go to the doctor or dentist. Instead of making those payments out of their checking account, having the option to finance their dental charges and making low monthly payments becomes the more attractive proposition.

When you offer patient financing, you’re giving those patients who are considering a number of dentists the incentive they need to come your way instead of to your competitor. The HELPcard can create a financing program around your needs and the needs of your patients. Contact us today and let’s get started on pulling more patients your way.

Does Your Marketing Strategy Include Top Trends Like Offering a Line of Credit for Customers?

Open a Line of Credit for Your Customers

line of creditThere is always something new to try in an effort to grow your business. Some of these “new” trends are actually age-old marketing methods that are simply seeing resurgence. Some tried and true marketing strategies will always be important tools for business growth. One thing that is here to stay is offering a line of credit to keep your current customers happy and to attract new business. What are some new trends that you can add to your retail marketing strategy today?

15 percent of consumers prefer to rent products rather than buy them. The most popular rented products include exercise equipment, consumer electronics and furniture. It’s really catching on with millennials, the newest group of consumers that are making a big impact on the economy. Would setting up rental operations make sense for your business?

Setting up a loyalty program should be on the list of things to do this year for all businesses- it’s another retail trend that is influencing buyers. Loyalty programs offer special deals to customers who frequent your business. They often include a discount on various products as a way to say thanks to your biggest fans.

You can also put a little more pizzazz in your loyalty program by tying it in with an environmentally friendly cause such as recycling. For instance, you could offer rewards to people who make good life decisions, such as recycling or exercising or volunteering. Think of ways your organization can embrace this and maybe you’ll earn some free media support that leads to a heightened brand image.

It is important as a retail business today to focus on being customer centric. It’s a model that relies on big data that is used to understand the target audience more thoroughly. When you analyze the data you see where your target audience is becoming educated on the products in your industry. You see how much they buy and how often. It’s a smart way to gain new customers and really cater to a target audience that is suddenly easy to identify.

Part of that customer centric focus involves giving your customers choices at checkout. Cash, traditional credit card and debit cards are the most popular, but a new version of a line of credit is emerging as a perfect addition to the checkout process. Opening a line of credit through a third party financier can help you reach a new audience, especially if the financier operates in a more non-traditional way. These are companies that can work with prime and near-prime consumers.

The HELPcard operates just like a credit card, but the application process is much easier, and credit is made available to a larger category of people. Whether you’ve got A, B, or C credit, The HELPcard can give you more spending power so consumers canyou’re your products or services now and pay for them in low monthly payments. Contact us today and let’s talk about how we can help your customers with a line of credit.

Consumer Financing for Increasing Your Bottom Line

Hot Tips on How to Market, Include Consumer Financing

consumer financingAs a small business owner, you have to make tough decisions on how to budget your advertising and marketing dollars, which is why it’s important to do everything you can to maximize the things you can do that cost little or nothing. Offering the option of consumer financing is one such action you can take that pulls in more consumers. Here are other top small business marketing tips to consider:

1. Email Marketing
Using email to reach possible customers has been a tradition for more than a decade for small business owners. Email can be a powerful promotional tool for retailers of all kinds, especially if you have a quality lead list of prospective consumers. A Texas-based marketing company call OutboundEngine states that for every dollar you invest in email marketing, you can expect $44.25 in return.

To maximize your email marketing outcomes, be sure to manage your email list and segment it to convey more personalized messages that impact your customers and motivate them to buy. Make it easier on yourself by using any automated tools available to you. As you make these changes in your email marketing strategy, you’ll see improved customer retention.

2. Step up Your Ad Game
One of the best way to see fast results is through bought advertising and promotions. For instance, you could push a pay-per-click ad campaign to see near instant results. To get the most out of these ads, you have to be able to test which ones are working best for you. When see the value that one has over others, invest heavily there and you’ll see a better return on investment.

3. Content Marketing is Key
The goal of content marketing is to put out information that educates the customer base and empowers them with the information they need to make smart purchases.

You can use content to make your product detail page on your website more helpful. You can also use content in the form of instructional videos in a “how to” section. You can promote these videos on your social media pages to bring more traffic to your website. Finally, develop a blog and offer quality content through your website. This content about your industry can also be promoted through your Facebook or Twitter accounts.

4. Consumer Financing
More and more small business owners are realizing that if they want to attract new business, they have to be more customer-centric. One way to accomplish this is to give customers options in how they pay for your products/services. When you offer consumer financing, you will find that your customer retention rates will climb, you’ll see more brand loyalty out of your customers, and you’ll see a spike in profits.

It’s important to partner with a financier that can offer financing to consumers with A, B and C credit. At The HELPcard, we cater to a wide range of consumers, assuring our clients that they can reach out to consumers that want to do business with them. Contact us today and let’s discuss how we will impact your consumers and your bottom line.

Target the Millennial Generation With Financing Options and a Personalized Experience

Financing Options and a Targeted Shopping Experience

financing optionsMillennials bring many unique habits to the consumer landscape and the impact they have on the economy is big.  For instance, this generation, also called “Gen Y”, has caused homeownership rates to drop to their lowest levels since 1965 due to their inclination to rent rather than buy. There is a lot to learn about this generation, including their preference for financing options when they make purchases. Is your business ready to serve them?

The Baby Boomers, once the largest generation, are now outnumbered by the Millennials, so the power they wield with their dollars is growing. Millennials are loyal to their brands, but they also expect those brands to earn that loyalty. This is forcing organizations to be more customer-centric than ever before.

Millennials are the most digitally connected generation ever. They are massive social network users and know how to customize their digital interfaces. Are you giving them that ability to customize? One way to do that is to offer financing options so they have more than one way to make a purchase, online or in-store.
Is your website informative and well designed?  Whether it’s a product or a service, consumers are doing their research online and looking for everything from product descriptions to buyer reviews. They are also carefully weighing the price and quality of the product and/or services you offer. It is important that your website provide the quality of content they are searching for.

Could consumers be more influenced to make a purchase if financing options are available to them? When it comes to walking away with a product today and making low monthly payments over time, more consumers are making that purchase. Some of your items might be out of the price range of some consumers. It might be too expensive for them to justify a purchase straight out of their checking account, but if that cost is spread over several months, it suddenly becomes a possibility.

It’s important to reach out to a third party to offer you customized financing programs that will benefit you and your customers. Choose one that can offer financing to consumers with A, B and C credit. Also, choose a financier that offers an easy application process. When you do everything you can to make it easier for your customers, you’ll be rewarded with customer loyalty and larger purchases.

The HELPcard is providing clients with the financing options they’ve been looking for in their effort to reach out to more Millennials. We are giving you the tools to allow for more customization among your consumer base. Contact us today and let’s talk about the financing solution we will build for you and your customers.

Patient Financing for Orthodontists

patient financingPatient Financing Can Bring in New Patients

As an orthodontist, you offer services that provide patients with a better quality of life. You know who your target audience is, you just need to find them and let those people know about the services you provide. There are a number of marketing methods you can use today to pull in more patients, and one of them is patient financing.

Familiarize Yourself With Area Dentists

Referrals are the cheapest way to pull in new patients. The best way to get referrals is to get to know area dentists who can suggest your services to patients that require them. However, like any relationship, you need to ease your way into asking the dentists to refer patients to you. It takes tact and timing, and if you do it right, you’ll never have to ask. Just build a professional relationship with these people and prove to them that you’re a good doctor and that their patients will be in good hands with you.

Offer Current Patients Incentives

While it comes at a cost, when you give patients a break on their bill for referring new patients, that cost can pay for itself and then some. Let all of your patients know that if they influence anyone to come in to you for your services, they will get a $50 (make up your own incentive) off their invoice. If they aren’t already impressed enough by your services to talk you up to friends and family, the discount should do the trick.

What Makes You Different?

Look around at what other orthodontists are doing to market themselves and do something different. Furthermore, look at what services they offer and compare that to what you’re doing. Do you see an area where you stand out? That should be played upon heavily in your marketing and advertising.

Another way to stand out is to make improvements that have nothing to do with your medical expertise. For example, is your waiting room a decade behind in the décor area? Upgrade your furniture and fixtures. Put new paint on the walls. Put in some high definition televisions and better reading material.

Think Outside the Office

Get involved with the community. Whether it’s volunteering your time on local social service boards or sponsoring a sports team – get some face time in with the community so you’re more than just a number in the Yellow Pages.

Offer Patient Financing

Many of your services aren’t covered by insurance so without financing options your prospective patients may decide against any recommended treatment.

When you have patient financing, the services that seemed an impossibility suddenly becomes possible. They make low monthly payments and get the treatment they need today.

The HELPcard has years of experience working with orthodontists. Contact us today and let’s talk about how we can assist you and your patients.